{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1-2021-06-21T15:54:10+01:00",
    "date": "2021-06-21T15:54:10+01:00",
    "ocid": "ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0000100D4L000000DloEUAS1",
        "title": "BTA1500 - Global Airline Partner Framework Agreement",
        "description": "VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year. To register for this opportunity and to access the tender documentation, please use the following link: https://visitbritain.force.com/s/Welcome",
        "datePublished": "2021-06-21T15:54:10+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "75125000",
            "description": "Administrative services related to tourism affairs"
        },
        "items": [
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                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1W 0BD"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 4500000,
            "currency": "GBP"
        },
        "value": {
            "amount": 27000000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2021-07-21T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-08-10T00:00:00+01:00",
            "endDate": "2022-08-09T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/754ce280-5c81-4869-8ba2-8fb9068d77bf",
                "datePublished": "2021-06-21T15:54:10+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-175165",
            "name": "VisitBritain / VisitEngland",
            "identifier": {
                "legalName": "VisitBritain / VisitEngland"
            },
            "address": {
                "streetAddress": "3 Grosvenor Gardens",
                "locality": "Victoria, London",
                "postalCode": "SW1W 0BD",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@visitbritain.org"
            },
            "roles": [
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            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-175165",
        "name": "VisitBritain / VisitEngland"
    }
}