{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671-2022-04-20T12:20:36+01:00",
    "date": "2022-04-20T12:20:36+01:00",
    "ocid": "ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "WWF/CF021/0094",
        "title": "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier",
        "description": "Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: * Deepen relationships with supporters * Maximise supporter value * Retain commitment What are we wanting to achieve with dynamically created assets for our emails? * To increase channel revenue. * To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. * To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier Budget range: PS40 - 60K The chosen supplier will be able to work with us in the following way: * Provide licences for multiple users * Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) * Connect with ESP (Adestra) * Platform allows for WWF-UK to create intelligent creative applications (\"Applications\") that combine content, data, and business logic. The term \"Communication\" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) * Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. * WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) * WWF-UK will determine applicable business logic for each application set-up * The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications.",
        "datePublished": "2022-04-20T12:20:36+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "48500000",
            "description": "Communication and multimedia software package"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "72220000",
                "description": "Systems and technical consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "72250000",
                "description": "System and support services"
            },
            {
                "scheme": "CPV",
                "id": "72320000",
                "description": "Database services"
            },
            {
                "scheme": "CPV",
                "id": "72330000",
                "description": "Content or data standardization and classification services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 40000,
            "currency": "GBP"
        },
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2022-05-10T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-05-19T00:00:00+01:00",
            "endDate": "2023-05-19T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc",
                "datePublished": "2022-04-20T12:20:36+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "biddingDocuments",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/9a3f37de-1464-4fa6-854c-61440fa20d1a",
                "format": "application/vnd.openxmlformats-officedocument.wordprocessingml.document"
            },
            {
                "id": "3",
                "documentType": "contractDraft",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/da6fda34-d6c9-436b-8210-650e90733adc",
                "format": "application/msword"
            },
            {
                "id": "4",
                "documentType": "biddingDocuments",
                "description": "Please complete the Sustainable Procurement Questionnaire as part of the proposal.",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/Attachment/315f9f04-9227-4f06-8d7c-0a3b54ef864d",
                "format": "application/vnd.openxmlformats-officedocument.spreadsheetml.sheet"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/q2dD4MSC",
            "name": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED",
            "identifier": {
                "legalName": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/q2dD4MSC"
            },
            "address": {
                "streetAddress": "The Living Planet Centre,Brewery Road",
                "locality": "Woking",
                "postalCode": "GU214LL",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Poonam Reid",
                "email": "Preid@wwf.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/q2dD4MSC",
        "name": "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED"
    }
}