{
    "tag": [
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    "id": "ocds-b5fd17-1759155b-9645-4bc9-ade8-8b3916d7f649-2024-07-04T10:16:04+01:00",
    "date": "2024-07-04T10:16:04+01:00",
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    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-184-136-SUN REF 136 - AWARD",
        "title": "Media Agency - AWARD",
        "description": "City of Sunderland College (trading as Sunderland College, Hartlepool Sixth Form, Northumberland College and Education Partnership North East) herein referred to as the \"College\" have a requirement for the Provision of a Media Agency. For the past 15 months the College have worked with an external media agency to improve and maximise results through our paid digital ads campaign activity. The College requires specialist support to drive media campaigns across 4 college accounts (Sunderland College (SC), Northumberland College (NC), Hartlepool Sixth Form (HSF) & Education Partnership North East - EPNE - each are set up separately). The college are looking for a cost-effective, high-quality media agency, education sector experience is preferred.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341200",
                "description": "Advertising management services"
            },
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SR3 4AH"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2024-05-10T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-08-01T01:00:00+01:00",
            "endDate": "2026-07-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-118764",
            "name": "Sunderland College",
            "identifier": {
                "legalName": "Sunderland College"
            },
            "address": {
                "streetAddress": "Durham Road, Sunderland",
                "locality": "Tyne and Wear",
                "postalCode": "SR3 4AH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Sam Hammond",
                "email": "sam.hammond@sunderlandcollege.ac.uk",
                "telephone": "0191 5116000"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-287956",
            "name": "Different Narrative Integrated Marketing Ltd",
            "identifier": {
                "legalName": "Different Narrative Integrated Marketing Ltd"
            },
            "address": {
                "streetAddress": "6-8 Ravensworth Terrace, Newcastle Upon Tyne,, United Kingdom, NE4 6AU"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-118764",
        "name": "Sunderland College"
    },
    "awards": [
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            "id": "ocds-b5fd17-1759155b-9645-4bc9-ade8-8b3916d7f649-1",
            "status": "active",
            "date": "2024-06-26T00:00:00+01:00",
            "datePublished": "2024-07-04T10:16:03+01:00",
            "value": {
                "amount": 0,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-287956",
                    "name": "Different Narrative Integrated Marketing Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-08-01T00:00:00+01:00",
                "endDate": "2026-07-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/7756f4bc-86d0-45d4-8ccf-1acee4b1605f",
                    "datePublished": "2024-07-04T10:16:03+01:00",
                    "format": "text/html",
                    "language": "en"
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    ]
}