{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-1e25a3cd-2025-4d2a-801c-ca27e5fb0373-2017-08-18T12:14:18+01:00",
    "date": "2017-08-18T12:14:18+01:00",
    "ocid": "ocds-b5fd17-1e25a3cd-2025-4d2a-801c-ca27e5fb0373",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_151986/607142",
        "title": "17-48 Targeted Internet Marketing Campaign",
        "description": "ENTERPRISE ACTION is a three-year European Regional Development Funded (ERDF) project designed to support local entrepreneurs to start up their own businesses across a wide geographical area that includes the Black Country and the Marches LEP areas of the West Midlands. The programme will additionally target established SMEs which will benefit from targeted fast track support and financial assistance to achieve product commercialisation. The requirements of Enterprise Action for this tender is for a targeted internet marketing campaign, including PPC and SEO marketing to drive traffic to their project website and increase awareness of and referrals to the project. This tender is to support the project in targeting and reaching potential SMEs and individuals who may benefit from project support to help them grow and develop their business. A targeted internet marketing campaign, using social media advertising and search engine optimization will help to reach those in the community who will be unaware of the project.",
        "datePublished": "2017-08-18T12:14:18+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethodDetails": "Other -",
        "tenderPeriod": {
            "endDate": "2017-09-18T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2017-10-02T00:00:00+01:00",
            "endDate": "2018-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/e13d6379-a223-44ff-92f2-e1582843a013",
                "datePublished": "2017-08-18T12:14:18+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Link to eSourcing Portal",
                "url": "https://wlv.bravosolution.co.uk"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-63796",
            "name": "University of Wolverhampton",
            "identifier": {
                "legalName": "University of Wolverhampton"
            },
            "address": {
                "streetAddress": "MX Building, Camp Street",
                "locality": "Wolverhampton",
                "postalCode": "WV1 1AD",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Sharn Moore",
                "email": "procurement@wlv.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-63796",
        "name": "University of Wolverhampton"
    }
}