{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef-2024-02-21T08:38:04Z",
    "date": "2024-02-21T08:38:04Z",
    "ocid": "ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0243800D8d000003VQwdEAG",
        "title": "Marketing partner for US website maintenance on behalf of AHDB",
        "description": "AWARDED - AHDB went out to market for a contract for the provision of a Marketing partner to provide website maintenance and other duties on behalf of AHDB in the United States. Requirements are to help us to: * Write copy for our website (news/newsletter/blog/) * Upload the content on the website (news/videos/collaterals/etc...) * Maximise and track engagement with AHDB's core target audience on-line * Encourage this target audience to make contact with AHDB for information and track their interaction with us on-line * To monitor performance of the website (SEO) * To increase our collection of e-mail addresses, helping to create a database, therefore a community, which we want to keep informed * To work closely with our social media agency * To work closely with AHDB Digital Department to is responsible of the hosting, the webpage maintenance and design * To be familiar with USA English The successful agency must have experience in writing content for the US market, our targeted market. This contract is for one year only, with a budget range of between PS55-60k.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 550000,
            "currency": "GBP"
        },
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2024-01-11T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-04-01T00:00:00+01:00",
            "endDate": "2025-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-274320",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-274321",
            "name": "Llibertat",
            "identifier": {
                "legalName": "Llibertat"
            },
            "address": {
                "streetAddress": "86-90 Paul Street, London, EC2A 4NE"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-274320",
        "name": "AHDB"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-2c7d53d6-d257-491f-a6a5-11b539a77eef-1",
            "status": "active",
            "date": "2024-01-29T00:00:00Z",
            "datePublished": "2024-02-21T08:38:03Z",
            "value": {
                "amount": 60000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-274321",
                    "name": "Llibertat"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-04-01T00:00:00+01:00",
                "endDate": "2025-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/7d1abc18-cf92-4193-bf25-3f2228500ba0",
                    "datePublished": "2024-02-21T08:38:03Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}