{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579-2021-10-27T17:43:09+01:00",
    "date": "2021-10-27T17:43:09+01:00",
    "ocid": "ocds-b5fd17-3fdf05dd-1c40-4f5c-be47-b982a44de579",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0437200D0O000000rwimUAA1",
        "title": "SLaMST21 - P164 Social Media Strategy",
        "description": "We have a large range of audiences from members of the public looking for help and information, people who are using our services (locally and nationally), community and political stakeholders, and our partners in the health sector. We want to know which of these audiences we should be trying to reach and engage through our social media channels and the differences in approach to each. To date our social media channels have grown organically, without a strategic direction. We want to maximise the use of social media to raise brand awareness and engage our community. We are not a big team and have limited resources. The strategy needs to make pragmatic recommendations about where we focus our resources and be sustainable. We want to be following current best practice for our channels and identify future growth opportunities. We are about to start a new partnership with YouTube and King's. We want to maximise this opportunity and find a way to sustainably use the platform with our resource constraints. As well as our core corporate channels, several other teams and partners associated with us have their own social media presences. The strategy needs to consider how we can bring these channels closer together.",
        "datePublished": "2021-10-27T17:43:09+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SE5 8AZ"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 17500,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2021-10-15T10:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-11-24T00:00:00Z",
            "endDate": "2022-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/2c44edf8-b927-4e7e-83c8-9cba79c85f30",
                "datePublished": "2021-10-27T17:43:09+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-173032",
            "name": "South London and Maudsley NHS Foundation Trust",
            "identifier": {
                "legalName": "South London and Maudsley NHS Foundation Trust"
            },
            "address": {
                "streetAddress": "200 Great Dover Street",
                "locality": "London",
                "postalCode": "SE1 4YB",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Charlotte Facer",
                "email": "charlotte.facer@gstt.nhs.uk",
                "telephone": "07725 483 774"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-173032",
        "name": "South London and Maudsley NHS Foundation Trust"
    }
}