{
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    "id": "ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115-2023-04-28T09:23:30+01:00",
    "date": "2023-04-28T09:23:30+01:00",
    "ocid": "ocds-b5fd17-40fcd771-27ab-45f7-8acc-0d1fa8698115",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0060900D8d000003VQwdEAG",
        "title": "2022-602 US Dairy tender",
        "description": "AHDB intend to procure a Contract to a successful Supplier for the provision of an \"AHDB In-Market Representative for USA (covering Dairy products)\". The successful supplier will be required to deliver an agreed strategy, including delivering agreed promotions and events, an online and social media channel strategy, and connections and networking with potential customers and exporters for British Dairy. These products will be from England, Wales and Scotland. The aim is to increase awareness to help drive value and volume sales, as well as ensuring value for money for levy payers is provided. AHDB require an English-speaking representative who must have the expertise and experience to identify the right priority market segments, along with the ability to devise the best local strategy to support and achieve effective market growth. It is preferred that the supplier is based or has a commercial office in the US. \"The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.\"",
        "datePublished": "2023-04-28T09:23:30+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
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        "items": [
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                "deliveryAddresses": [
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                        "postalCode": "CV3 4PE"
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                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 70000,
            "currency": "GBP"
        },
        "value": {
            "amount": 210000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2023-05-22T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-06-30T00:00:00+01:00",
            "endDate": "2026-06-29T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/67eb2625-ed46-4520-9a4e-248faba2c422",
                "datePublished": "2023-04-28T09:23:30+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-244175",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "GB"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-244175",
        "name": "AHDB"
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}