{
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        "title": "GB-Bath: University Brand Review",
        "description": "The University of Bath is reviewing its branding policy. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand",
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            "description": "Marketing management consultancy services"
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                        "region": "South West",
                        "countryName": "United Kingdom"
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        "procurementMethodDetails": "Open procedure",
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        },
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            "endDate": "2023-03-23T23:59:59Z"
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        "mainProcurementCategory": "services"
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            "id": "GB-CFS-22535",
            "name": "University of Bath",
            "identifier": {
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            "address": {
                "streetAddress": "Purchasing Services",
                "locality": "Bath",
                "postalCode": "BA2 7AY",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Liam Kilawee",
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            "id": "GB-CFS-140488",
            "name": "Rbl aka REBECCA BATTMAN LIMITED",
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            "address": {
                "streetAddress": "Ground Floor, Marlborough House, Holly Walk, Leamington Spa CV32 4XP"
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            "contractPeriod": {
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                "endDate": "2023-03-23T23:59:59Z"
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        }
    ]
}