{
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        "id": "K-7-10-9-1",
        "title": "Tender for Strategic Support for Audience Development",
        "description": "The National Army Museum (NAM) wishes to procure a suitably qualified and experienced partner to work with the staff to develop a new audience segmentation model which will influence and shape the future strategy for the Museum. The audience segmentation model will need to identify our key visitor segments and their needs. The Museum identifies that it will also need to update our communications guidelines and messaging frameworks. These will be repositioned alongside the organisations new mission and values which also need to be interpreted for internal and external use. To enable the above the Museum is looking for a proposal, telling us how you would approach the project, in what order and the costs of each distinct piece of work required. Additional information: Note clarifications",
        "datePublished": "2019-03-22T15:49:31Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "75125000",
            "description": "Administrative services related to tourism affairs"
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        "additionalClassifications": [
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                "scheme": "CPV",
                "id": "92500000",
                "description": "Library, archives, museums and other cultural services"
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                        "region": "London",
                        "countryName": "United Kingdom"
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                        "countryName": "United Kingdom"
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                        "region": "London",
                        "countryName": "United Kingdom"
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            }
        ],
        "value": {
            "amount": 18000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2019-04-05T23:59:59+01:00"
        },
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            "startDate": "2019-04-08T00:00:00+01:00",
            "endDate": "2019-05-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "documents": [
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                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/f4a43311-67ca-4425-b4aa-bcdc3b065031",
                "datePublished": "2019-03-27T17:01:53Z",
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                "id": "2",
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                "description": "Tender Brief",
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                "id": "3",
                "documentType": "clarifications",
                "description": "Clarification Notice",
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    "parties": [
        {
            "id": "GB-GOR-PB307",
            "name": "National Army Museum",
            "identifier": {
                "legalName": "National Army Museum",
                "scheme": "GB-GOR",
                "id": "PB307"
            },
            "address": {
                "streetAddress": "National Army Museum, Royal Hospital Road",
                "locality": "LONDON",
                "postalCode": "SW34HT",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Linda Stranks",
                "email": "lstranks@nam.ac.uk",
                "telephone": "020 7881 2447"
            },
            "details": {
                "url": "http://www.nam.ac.uk"
            },
            "roles": [
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    ],
    "buyer": {
        "id": "GB-GOR-PB307",
        "name": "National Army Museum"
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}