{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-598a82fd-bd44-438e-aefd-1f39ccfaa3d2-2024-03-15T08:50:03Z",
    "date": "2024-03-15T08:50:03Z",
    "ocid": "ocds-b5fd17-598a82fd-bd44-438e-aefd-1f39ccfaa3d2",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP847025671",
        "title": "Media Planning and Buying Services",
        "description": "The University of Bath is looking to appoint an agency of record to manage media planning and buying in support of its student recruitment strategies and marketing activity plans. The scope of services provided by the agency should include: Media strategy and planning Media buying Monitoring, reporting and evaluation",
        "datePublished": "2024-03-15T08:50:03Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79413000",
            "description": "Marketing management consultancy services"
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        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 1400000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2024-04-15T14:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-09-01T00:00:00+01:00",
            "endDate": "2028-07-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/1ecdfd88-f7a8-4836-9eaf-e450c5434a89",
                "datePublished": "2024-03-15T08:50:03Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Marketing-management-consultancy-services./WP7V47H3G4"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-276950",
            "name": "University of Bath",
            "identifier": {
                "legalName": "University of Bath"
            },
            "address": {
                "streetAddress": "University of Bath, University of Bath",
                "locality": "Bath",
                "postalCode": "BA2 7AY",
                "countryName": "UK"
            },
            "contactPoint": {
                "email": "l.kilawee@bath.ac.uk",
                "telephone": "+441225385634"
            },
            "roles": [
                "buyer"
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        }
    ],
    "buyer": {
        "id": "GB-CFS-276950",
        "name": "University of Bath"
    }
}