{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95-2023-09-19T14:43:54+01:00",
    "date": "2023-09-19T14:43:54+01:00",
    "ocid": "ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0015000D4L000000DloEUAS",
        "title": "BTA1855 - Meta Advertising (Facebook and Instagram)",
        "description": "This contract will be used to cover all spend under a total PS50k on the social media platforms Facebook and Instagram. On these platforms, VisitBritain content reaches a small audience, (Meta estimates organic reach to be under 5% of your audience), however by paying for content to be \"boosted\" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations. Contract awarded via Single Tender Action under Public Contracts Regulation 32(2)(b)(ii) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS (Sponsor Organisation). A contract notice has also been published on FTS at the following link: https://www.find-tender.service.gov.uk/Notice/027651-2023",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1W 0BD"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2023-09-06T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-10-01T00:00:00+01:00",
            "endDate": "2026-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-258881",
            "name": "British Tourism Authority t/a VisitBritain/VisitEngland",
            "identifier": {
                "legalName": "British Tourism Authority t/a VisitBritain/VisitEngland"
            },
            "address": {
                "streetAddress": "3 Grosvenor Gardens,",
                "locality": "London",
                "postalCode": "SW1W 0BD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "Procurement@visitbritain.org"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-258882",
            "name": "Meta Platforms Ireland Limited",
            "identifier": {
                "legalName": "Meta Platforms Ireland Limited"
            },
            "address": {
                "streetAddress": "Block J, Serpentine Ave, Dublin, D04 N9T7"
            },
            "details": {
                "scale": "large"
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-258881",
        "name": "British Tourism Authority t/a VisitBritain/VisitEngland"
    },
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            "id": "ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95-1",
            "status": "active",
            "date": "2023-09-06T00:00:00+01:00",
            "datePublished": "2023-09-19T14:43:53+01:00",
            "value": {
                "amount": 500000,
                "currency": "GBP"
            },
            "suppliers": [
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                    "name": "Meta Platforms Ireland Limited"
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            ],
            "contractPeriod": {
                "startDate": "2023-10-01T00:00:00+01:00",
                "endDate": "2026-09-30T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958",
                    "datePublished": "2023-09-19T14:43:53+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}