{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2-2018-06-26T13:03:19+01:00",
    "date": "2018-06-26T13:03:19+01:00",
    "ocid": "ocds-b5fd17-65be8018-fefb-4362-9231-af75f0b080a2",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP329231974",
        "title": "GB-London: BTA973-B Content Marketing Optimisation for VisitBritain / VisitEngland",
        "description": "Tender to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility, providing customer search insights to inform content choices and traffic across search engines. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
        "datePublished": "2018-06-26T13:03:19+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 100000,
            "currency": "GBP"
        },
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2018-07-10T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2018-08-01T00:00:00+01:00",
            "endDate": "2020-08-01T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/61c98422-41d1-48d1-8ab5-2ccfcb71844e",
                "datePublished": "2018-06-26T13:03:19+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA973-B-Content-Marketing-Optimisation-for-VisitBritain-/-VisitEngland/425A553R3M"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-67875",
            "name": "British Tourist Authority",
            "identifier": {
                "legalName": "British Tourist Authority"
            },
            "address": {
                "streetAddress": "Upper Ground Floor, 1 Victoria Street",
                "locality": "London",
                "postalCode": "SW1H 0ET",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Paul Lopez",
                "email": "paul.lopez@visitbritiain.org",
                "telephone": "02075781068"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-67875",
        "name": "British Tourist Authority"
    }
}