{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7-2024-02-29T10:46:26Z",
    "date": "2024-02-29T10:46:26Z",
    "ocid": "ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "STA10159",
        "title": "To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase",
        "description": "Award contract - campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically areas that AHDB have been purchased: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. These exemptions cover activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342100",
            "description": "Direct marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 949000,
            "currency": "GBP"
        },
        "value": {
            "amount": 950000,
            "currency": "GBP"
        },
        "procurementMethod": "direct",
        "procurementMethodDetails": "Single tender action (below threshold)",
        "tenderPeriod": {
            "endDate": "2024-02-21T00:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-04-01T00:00:00+01:00",
            "endDate": "2025-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-GOR-D7",
            "name": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS",
            "identifier": {
                "legalName": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS",
                "scheme": "GB-GOR",
                "id": "D7"
            },
            "address": {
                "streetAddress": "AHDB, Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-275351",
            "name": "Tesco, Morrisons, M&S, Sainsbury, Waitrose",
            "identifier": {
                "legalName": "Tesco, Morrisons, M&S, Sainsbury, Waitrose"
            },
            "address": {
                "streetAddress": "UK based"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-GOR-D7",
        "name": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-6e3d5b79-bbae-4ef2-bada-518299d724b7-1",
            "status": "active",
            "date": "2024-02-28T00:00:00Z",
            "datePublished": "2024-02-29T10:46:25Z",
            "value": {
                "amount": 950000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-275351",
                    "name": "Tesco, Morrisons, M&S, Sainsbury, Waitrose"
                }
            ],
            "contractPeriod": {
                "startDate": "2024-04-01T00:00:00+01:00",
                "endDate": "2025-03-31T23:59:59+01:00"
            },
            "description": "There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams. We have chosen to support larger food retailers to increase visibility for our campaigns.",
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/58aeb4a9-b7cb-484f-b475-6a16b798a193",
                    "datePublished": "2024-02-29T10:46:25Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}