{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082-2020-12-16T11:54:38Z",
    "date": "2020-12-16T11:54:38Z",
    "ocid": "ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "NCL001-DN510284-31930104",
        "title": "(NU1589-4) Monthly campaign analytics, content development and Digital PR",
        "description": "Newcastle University Marketing Department are seeking to appoint an agency on retainer to support with the following key services: * Campaign analytics o Collate data from various data sources (Google Analytics, HubSpot, Facebook, Google Ads etc and present measurement of monthly campaign success by subject, where applicable o Dashboard/report creation and analysis of results by subject, where applicable o Demonstrate how effective messages are to the audience o Recommendations and guidance on KPIs Key focus areas o Develop benchmarks to give context to results o Measure against competitors with share of voice o Understand context of earned media coverage with sentiment analysis o Track and amplify positive coverage * Content development o Create content suitable for media coverage o Rewriting Newcastle University created content Make content more suitable for media coverage o Support stories with video assets where possible o Recommend creative angles that appeal to media channels * Digital PR o Provide access to relevant media channels o Secure relevant media coverage o Make recommendations for most impactful channels and coverage",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "72210000",
                "description": "Programming services of packaged software products"
            },
            {
                "scheme": "CPV",
                "id": "48480000",
                "description": "Sales, marketing and business intelligence software package"
            },
            {
                "scheme": "CPV",
                "id": "48481000",
                "description": "Sales or marketing software package"
            },
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "72212481",
                "description": "Sales or marketing software development services"
            },
            {
                "scheme": "CPV",
                "id": "72212480",
                "description": "Sales, marketing and business intelligence software development services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "North East",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 32000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2020-11-24T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2020-12-17T00:00:00Z",
            "endDate": "2021-08-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-51687",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, Procurement Services, Kingsgate",
                "locality": "Newcastle",
                "postalCode": "NE1 7RU",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Natalie Morton",
                "email": "natalie.morton@ncl.ac.uk",
                "telephone": "+44 1912086396"
            },
            "details": {
                "url": "https://ncl.ac.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-158324",
            "name": "O Communications",
            "identifier": {
                "legalName": "O Communications"
            },
            "address": {
                "streetAddress": "O Communications Richmond House Old Brewery Court Sandyford Road Newcastle Tyne and Wear NE2 1XG"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-51687",
        "name": "Newcastle University"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-7770db73-1be6-4a33-920c-be5177c80082-1",
            "status": "active",
            "date": "2020-12-16T00:00:00Z",
            "datePublished": "2020-12-16T11:54:38Z",
            "value": {
                "amount": 25500,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-158324",
                    "name": "O Communications"
                }
            ],
            "contractPeriod": {
                "startDate": "2020-12-17T00:00:00Z",
                "endDate": "2021-08-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/2b76bf40-bcda-41b8-a6e1-c7243f06037d",
                    "datePublished": "2020-12-16T11:54:38Z",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}