{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-7f2cc2d3-4886-4417-8e4a-f44a71a48309-2019-02-13T13:55:37Z",
    "date": "2019-02-13T13:55:37Z",
    "ocid": "ocds-b5fd17-7f2cc2d3-4886-4417-8e4a-f44a71a48309",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_197720/744897",
        "title": "Brand & Creative Services",
        "description": "National Citizen Service (NCS) is the country's fastest-growing youth movement, a rite of passage for all teenagers aged 15-17 to discover who they are and what they can do. Nearly 500,000 young people have already taken part. Find out more at www.ncsyes.co.uk NCS currently has the following opportunity for the provision of Brand & Creative Services. This tender is part of a wider marketing transformation project in a pivotal year for the organisation as we have moved to become a Royal Charter Body and carry out a comprehensive recommissioning of our partner network. NCS is ambitious to grow and inspire more young people to participate in the programme. Whilst greater control of the network to deliver recruitment and sign ups via re-commissioning, media efficiencies and digital acceleration will ensure incremental gains, awareness of and perception of the NCS brand is a major blocker amongst young people, parent & guardians and the wider general public. We are looking for an agency who can help us deliver a razor sharp brand proposition, a brand identity that is fit for purpose in the digital age and a creative platform that can not only cut through the clutter but live and breathe through every single touchpoint in our customer journey to make NCS the best known and loved youth movement brand in the UK. NCS requires a brand and creative agency partner to initially design and deliver our brand identity project, and continue on as our lead creative partner on a campaign basis for the duration of the contract term. If you are interested in bidding for this opportunity, please register on the NCS Supplier Portal at https://ncs.bravosolution.co.uk Once you are registered then click on 'PQQ's open to all Suppliers' and select 'Brand & Creative Services SQ' PQQ_20, then click the 'express an interest' button to gain access to the relevant documents. If you are having technical difficulties with the system please contact Bravo Solutions by Phone: 0800 069 8630 or E-mail: help@bravosolution.co.uk If you are having trouble accessing the correct opportunity please email procurement@ncstrust.co.uk If you require further clarification regarding the opportunity please use the message function within in the supplier portal. The potential total value of this contract is PS4m - PS10m. The closing date for the SQ stage is 28 February 2019. Additional information: All documents can be found on NCS' supplier portal under 'Brand & Creative Services'. Please 'Express an Interest' to access the documents.",
        "datePublished": "2019-02-13T13:55:37Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79340000",
                "description": "Advertising and marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            },
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79342100",
                "description": "Direct marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 4000000,
            "currency": "GBP"
        },
        "value": {
            "amount": 10000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procedure": {
            "isAccelerated": true,
            "acceleratedRationale": "This tender process for NCS Brand and Creative services is being carried out on an accelerated time schedule. This compressed timeline is driven by the need to have creative materials prepared for the beginning of the new school year, in line with the core recruitment window for NCS. In order to achieve this deadline, final materials will need to be distributed to providers by July. The scale and complexity of the project requires the winning agency to have at least two months to carry out the necessary research, strategy development and creative development."
        },
        "procurementMethodDetails": "Restricted procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2019-02-28T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2019-05-15T00:00:00+01:00",
            "endDate": "2023-05-15T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/81d022f5-33cd-4795-960f-55881a31d8e0",
                "datePublished": "2019-02-13T13:55:37Z",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Link to eSourcing Portal",
                "url": "https://ncs.bravosolution.co.uk"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-98426",
            "name": "National Citizen Service",
            "identifier": {
                "legalName": "National Citizen Service"
            },
            "address": {
                "streetAddress": "The Pembroke Building, Kensington Village, Avonmore Road",
                "locality": "London",
                "postalCode": "W14 8DG",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Procurement",
                "email": "procurement@ncstrust.org.uk"
            },
            "details": {
                "url": "https://www.ncsyes.co.uk/"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-98426",
        "name": "National Citizen Service"
    }
}