{
    "tag": [
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    "id": "ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82-2023-11-30T12:40:42Z",
    "date": "2023-11-30T12:40:42Z",
    "ocid": "ocds-b5fd17-7ffea788-790f-4d25-b2b4-886967dc2d82",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CF-0194000D8d000003VQwdEAG",
        "title": "2023-646 Social Media requirements",
        "description": "AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract. The closing date for this opportunity is NOON on the 22nd January 2024. The top 2-3 agencies will be required to present on the 19th February 2024 where an additional 20% overall is available to score and will be added to their stage one Technical scores. Initial contract is for 1 year with the option to extend by 1+1+1+1+1 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.",
        "datePublished": "2023-11-30T12:40:42Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "CV3 4PE"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 100000,
            "currency": "GBP"
        },
        "value": {
            "amount": 5000000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2024-01-22T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2024-04-01T00:00:00+01:00",
            "endDate": "2030-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/67b99cf4-4791-41e7-b3df-ab2a6dd655f8",
                "datePublished": "2023-11-30T12:40:42Z",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-256151",
            "name": "AHDB",
            "identifier": {
                "legalName": "AHDB"
            },
            "address": {
                "streetAddress": "AHDB, Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Sarah Waters",
                "email": "sarah.waters@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-256151",
        "name": "AHDB"
    }
}