{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4-2018-04-29T06:21:22+01:00",
    "date": "2018-04-29T06:21:22+01:00",
    "ocid": "ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP314952972",
        "title": "GB-London: BTA973 SEO Content marketing Optimisation",
        "description": "NOTE: This notice was updated on 29 April 2018 for the following reason: This contract is suitable for SMEs.The purpose of this tender is to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility and traffic across search engines. The main remit of the agency will be to deliver across the B2C websites however there is additional scope to work on the B2B VisitBritain and VisitEngland websites as and when required. This tender is being conducted using the Government's Contracts Finder procedure and is therefore below the OJEU threshold.",
        "datePublished": "2018-04-26T15:24:15+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 100000,
            "currency": "GBP"
        },
        "value": {
            "amount": 500000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2018-05-26T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2018-06-15T00:00:00+01:00",
            "endDate": "2021-06-15T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce",
                "datePublished": "2018-04-29T06:21:22+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-GB-London:-BTA973-SEO-Content-marketing-Optimisation/5VRQ99MD2H"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-84679",
            "name": "Visit Britain",
            "identifier": {
                "legalName": "Visit Britain"
            },
            "address": {
                "streetAddress": "1 Palace Street, Victoria",
                "locality": "London",
                "postalCode": "SW1E 5HX",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Procurement",
                "email": "procurement@visitbritain.org",
                "telephone": "02075781054"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-84679",
        "name": "Visit Britain"
    }
}