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        "id": "NML Visitor Profiling Survey/2",
        "title": "NML Visitor Profiling Survey",
        "description": "National Museums Liverpool is looking to commission a research company to conduct out annual visitor profiling survey throughout our eight venues in the Liverpool City Region. We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors. The key data that we would need the survey to provide includes: 1) Basic profiling information * Age and gender of respondent and those accompanying them * Where the respondents live- postcode data * Repeat visits to NML venues * Museum & Gallery visiting habits in general and to NML specifically * Ethnicity breakdown * NS SEC breakdown (and SEG for comparison with historical data) * Levels of disability among respondents 2) Marketing awareness information * How respondents find out about the venues * Awareness of temporary exhibitions 3) Motivational information * How and why respondents decide to visit the venues * Main factors that influence decisions to visit * The appeal of temporary exhibitions 4) Satisfaction with visit * How the visit matches up to prior expectations * How likely respondents are to visit again or recommend to others 5) Media consumption * Main radio station listened too * Main newspaper read * Use of social networking sites A full description and instructions for tender responses are contained within the attachments",
        "datePublished": "2017-02-08T15:25:54Z",
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