{
    "tag": [
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    "date": "2020-01-08T08:36:52Z",
    "ocid": "ocds-b5fd17-8fb2928b-399c-439a-8ae8-eaae53b6c615",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IA2006",
        "title": "Creation of a place brand and supporting visual identity for Staffordshire",
        "description": "Contract for the creation of a place brand and supporting visual identity for Staffordshire, and to support Network Staffordshire in developing a campaign and infrastructure to deliver ongoing place marketing activity. We require an agency to support the development of that place brand for Staffordshire and supporting visual identity, with initial digital and print marketing materials, and support to develop a place marketing campaign. This includes proposals for how we enthuse and mobilise partners and create a network of place ambassadors. We are also seeking advice on how this work connects with and complements the place marketing activity already underway, as described above, and what infrastructure we need in place to deliver over a sustained period.",
        "datePublished": "2019-11-12T15:58:53Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
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                ]
            }
        ],
        "minValue": {
            "amount": 30000,
            "currency": "GBP"
        },
        "value": {
            "amount": 60000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2020-01-22T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2020-02-24T00:00:00Z",
            "endDate": "2020-08-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/e8293477-e562-4169-8349-f81c8ceafb60",
                "datePublished": "2019-11-12T15:58:53Z",
                "format": "text/html",
                "language": "en",
                "dateModified": "2020-01-08T08:36:52Z"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "eTendering Portal for direct access to tender documents",
                "url": "https://supplierlive.proactisp2p.com/Account/Login#"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/2JAv6sFy",
            "name": "Staffordshire County Council",
            "identifier": {
                "legalName": "Staffordshire County Council",
                "scheme": "GB-SRS",
                "id": "sid4gov.cabinetoffice.gov.uk/2JAv6sFy"
            },
            "address": {
                "streetAddress": "Tipping Street",
                "locality": "STAFFORD",
                "postalCode": "ST162DH",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Laura Kendall",
                "email": "commercial.team@staffordshire.gov.uk",
                "telephone": "01785 854656"
            },
            "roles": [
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        }
    ],
    "buyer": {
        "id": "GB-SRS-sid4gov.cabinetoffice.gov.uk/2JAv6sFy",
        "name": "Staffordshire County Council"
    }
}