{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97-2025-03-03T08:54:49Z",
    "date": "2025-03-03T08:54:49Z",
    "ocid": "ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "STA10206",
        "title": "Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.",
        "description": "To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 840000,
            "currency": "GBP"
        },
        "value": {
            "amount": 850000,
            "currency": "GBP"
        },
        "procurementMethod": "limited",
        "procurementMethodDetails": "Negotiated procedure without prior publication (above threshold)",
        "tenderPeriod": {
            "endDate": "2025-02-27T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-04-01T00:00:00+01:00",
            "endDate": "2026-03-31T23:59:59+01:00"
        },
        "suitability": {
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            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-GOR-D7",
            "name": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS",
            "identifier": {
                "legalName": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS",
                "scheme": "GB-GOR",
                "id": "D7"
            },
            "address": {
                "streetAddress": "AHDB, Middlemarch Business Park, Siskin Parkway East",
                "locality": "Coventry",
                "postalCode": "CV3 4PE",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@ahdb.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-311342",
            "name": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,",
            "identifier": {
                "legalName": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,"
            },
            "address": {
                "streetAddress": "UK"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-GOR-D7",
        "name": "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
    },
    "awards": [
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            "status": "active",
            "date": "2025-02-28T00:00:00Z",
            "datePublished": "2025-03-03T08:54:48Z",
            "value": {
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                "currency": "GBP"
            },
            "suppliers": [
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                    "id": "GB-CFS-311342",
                    "name": "Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, Lidl,"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-04-01T00:00:00+01:00",
                "endDate": "2026-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b",
                    "datePublished": "2025-03-03T08:54:48Z",
                    "format": "text/html",
                    "language": "en"
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}