{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a-2016-12-16T15:57:38Z",
    "date": "2016-12-16T15:57:38Z",
    "ocid": "ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "2016/144",
        "title": "BFI Email Marketing System",
        "description": "This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution. The objectives and key business outcomes of the EMS project are: * to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns. * to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences. * to grow our databases by either creating or integrating with a dynamic preference centre. * to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media.",
        "datePublished": "2016-12-16T15:57:38Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "48481000",
            "description": "Sales or marketing software package"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "48480000",
                "description": "Sales, marketing and business intelligence software package"
            },
            {
                "scheme": "CPV",
                "id": "72212480",
                "description": "Sales, marketing and business intelligence software development services"
            },
            {
                "scheme": "CPV",
                "id": "72212481",
                "description": "Sales or marketing software development services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "W1T 1LN"
                    },
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2017-01-06T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2017-02-01T00:00:00Z",
            "endDate": "2017-04-28T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5",
                "datePublished": "2016-12-16T15:57:38Z",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-4891",
            "name": "BFI",
            "identifier": {
                "legalName": "BFI"
            },
            "address": {
                "streetAddress": "BFI, 21 Stephen Street",
                "locality": "London",
                "postalCode": "W1T 1LN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Stephen Adams",
                "email": "stephen.adams@bfi.org.uk",
                "telephone": "0207 9574849"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-4891",
        "name": "BFI"
    }
}