{
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    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "System - 00000085",
        "title": "Thetford Place Branding",
        "description": "We are looking to appoint a specialist place-based branding agency to develop a 'brand' for Thetford to change the local and regional perception of Thetford, whilst establishing the town as a community destination for residents, business and visitors alongside supporting the wider economic development and regeneration ambitions. The appointed agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what Thetford is and could be, collating the strengths and considerable assets Thetford has and then drawing on this rich insight to develop and test a unifying authentic, compelling narrative that town partners, residents and businesses can champion and support. Additional information: To view documents, ask questions and apply for this contract please register on In-Tend using this link: https://in-tendhost.co.uk/brecklandcouncil/aspx/Home Is a Recurrent Procurement Type? : No",
        "datePublished": "2020-02-25T16:37:03Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
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                "scheme": "CPV",
                "id": "79415200",
                "description": "Design consultancy services"
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        "items": [
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                "deliveryAddresses": [
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                        "postalCode": "NR19 1EE"
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                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    }
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        "minValue": {
            "amount": 30000,
            "currency": "GBP"
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        "value": {
            "amount": 50000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2020-03-13T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2020-04-01T00:00:00+01:00",
            "endDate": "2021-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
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                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/34f886fc-3e6d-4398-8dd9-9ee2d0768eea",
                "datePublished": "2020-02-25T16:37:03Z",
                "format": "text/html",
                "language": "en"
            },
            {
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                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/brecklandcouncil/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-41430",
            "name": "Breckland District Council and South Holland District Council",
            "identifier": {
                "legalName": "Breckland District Council and South Holland District Council"
            },
            "address": {
                "streetAddress": "Walpole Loke, Dereham",
                "locality": "Norfolk",
                "postalCode": "NR19 1EE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Fleur Ramm",
                "email": "fleur.ramm@breckland-sholland.gov.uk",
                "telephone": "01362 656261"
            },
            "roles": [
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    "buyer": {
        "id": "GB-CFS-41430",
        "name": "Breckland District Council and South Holland District Council"
    }
}