{
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    "date": "2021-01-18T11:48:26Z",
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    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "KU/289/LJE/CD/2020",
        "title": "Prospective Student Engagement and Conversion Service",
        "description": "Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No",
        "datePublished": "2021-01-18T11:48:26Z",
        "status": "active",
        "classification": {
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            "id": "79342000",
            "description": "Marketing services"
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        "items": [
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                "deliveryAddresses": [
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                        "postalCode": "ST5 5BG"
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                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
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        "value": {
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            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure (above threshold)",
        "tenderPeriod": {
            "endDate": "2021-02-17T12:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2021-10-01T01:00:00+01:00",
            "endDate": "2022-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
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                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/510b068e-dc03-4a4e-8ea2-6fd45ba0537b",
                "datePublished": "2021-01-18T11:48:26Z",
                "format": "text/html",
                "language": "en"
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            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/universityofkeele/aspx/"
            }
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    "parties": [
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            "id": "GB-CFS-55515",
            "name": "Keele University",
            "identifier": {
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            "address": {
                "streetAddress": "Keele, Staffordshire",
                "locality": "West Midlands",
                "postalCode": "ST5 5BG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Lorraine Edwards",
                "email": "l.j.edwards@keele.ac.uk",
                "telephone": "01782 733255"
            },
            "roles": [
                "buyer"
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    ],
    "buyer": {
        "id": "GB-CFS-55515",
        "name": "Keele University"
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}