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    "language": "en",
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        "id": "NCL001-DN622275-66776256",
        "title": "(NU/1589 - 71) Strategic Narrative - Creative & Content Development",
        "description": "We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.",
        "status": "complete",
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            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
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                "description": "Sales, marketing and business intelligence software package"
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            "name": "Newcastle University",
            "identifier": {
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                "locality": "Newcastle upon Tyne",
                "postalCode": "NE1 7RU",
                "countryName": "England"
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            "contactPoint": {
                "email": "purchasing@ncl.ac.uk",
                "telephone": "+44 1912086220"
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            "name": "Eleven Miles",
            "identifier": {
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            "address": {
                "streetAddress": "7th Floor, Avalon, 26-32 Oxford Road Bournemouth Dorset United Kingdom BH8 8EZ"
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            "datePublished": "2022-07-29T15:31:42+01:00",
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                "currency": "GBP"
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