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        "id": "BIP952344398",
        "title": "GB-London: RBGKEW1390 - Legacy Proposition Development",
        "description": "Royal Botanic Gardens, Kew looking for an agency or consultancy to develop a legacy marketing proposition using the outcomes of the brand extension project which is currently underway. The objective is to develop a proposition that uses RBG Kew's new brand cause positioning and framework to grow awareness of legacy giving at RBG Kew, inspire new audiences to enquire about leaving a legacy to RBG Kew in their Will and help engage our current enquirer and intends audience. The scope of this project is: *Strategy and insight *Proposition development *Key messages and proof points *Case studies Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
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            "id": "79342000",
            "description": "Marketing services"
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            "endDate": "2026-06-09T23:59:59+01:00"
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    "parties": [
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            "id": "GB-CFS-235169",
            "name": "Royal Botanic Gardens, Kew",
            "identifier": {
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            "address": {
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                "locality": "Richmond",
                "postalCode": "TW9 3AE",
                "countryName": "UK"
            },
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                "name": "Sarah Jandu",
                "email": "procurement@kew.org",
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        {
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            "name": "The GOOD Agency Group Ltd",
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            "address": {
                "streetAddress": "3rd Floor Harling House, 47 - 51 Great Suffolk Street, London, SE1 0BS"
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            "datePublished": "2025-05-22T12:55:05+01:00",
            "value": {
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                "currency": "GBP"
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            "suppliers": [
                {
                    "id": "GB-CFS-318085",
                    "name": "The GOOD Agency Group Ltd"
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            ],
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                "endDate": "2026-06-09T23:59:59+01:00"
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                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/1a5f7306-bea1-4e70-89f3-4bd47f7ea826",
                    "datePublished": "2025-05-22T12:55:05+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=952344398"
                }
            ]
        }
    ]
}