{
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    "date": "2026-01-05T16:50:07Z",
    "ocid": "ocds-b5fd17-af6a3c78-d54a-405e-a254-2e1d4d8667f5",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP1003798886",
        "title": "PE0566 - Marketing Framework",
        "description": "The Peabody New Homes team has a large portfolio of award-winning homes and are dedicated to finding buyers a home that is more than just a place to live through Shared Ownership, Private Sale and London Living Rent across London and the Home Counties. Peabody has a track record of delivering exceptional homes across London and south east England and are the third largest housebuilder in London, behind only Berkeley and Barratt. We are committed to delivering some 6,600 homes by 2029 across multiple development projects. We are seeking to establish a 4 Lot Framework to provide marketing services to support the marketing and sale of our developments. The lot structure is broken down as follows: Lot 1 - 3D Modelmakers, Lot 2 - CGI and 3D Visualisation, Lot 3 - Signage, Lot 4 - Marketing suites.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
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        "items": [
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                    {
                        "countryName": "British Oversea Territories"
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                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 6500000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "tenderPeriod": {
            "endDate": "2025-10-10T00:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2026-01-01T00:00:00Z",
            "endDate": "2029-12-31T23:59:59Z"
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        "suitability": {
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            "vcse": false
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        "mainProcurementCategory": "services"
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    "parties": [
        {
            "id": "GB-CFS-57933",
            "name": "Peabody Trust",
            "identifier": {
                "legalName": "Peabody Trust"
            },
            "address": {
                "streetAddress": "45 Westminster Bridge Road",
                "locality": "London",
                "postalCode": "SE1 7JB",
                "countryName": "UK"
            },
            "contactPoint": {
                "email": "damon.pickard@peabody.org.uk",
                "telephone": "+442070214444"
            },
            "roles": [
                "buyer"
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        },
        {
            "id": "GB-CFS-329469",
            "name": "Contour Direct Ltd",
            "identifier": {
                "legalName": "Contour Direct Ltd"
            },
            "address": {
                "streetAddress": "Unit 40, Metropolitan Park, Greenford, Middlesex UB6 8XU"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
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            ]
        },
        {
            "id": "GB-CFS-329470",
            "name": "Focus Agency Group Ltd",
            "identifier": {
                "legalName": "Focus Agency Group Ltd"
            },
            "address": {
                "streetAddress": "Erskine House, Threshelfords Business Park, Inworth Road, Feering, CO5 9SE"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
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        },
        {
            "id": "GB-CFS-329471",
            "name": "Service Graphics Limited",
            "identifier": {
                "legalName": "Service Graphics Limited"
            },
            "address": {
                "streetAddress": "1 Onslow Street, London EC1N 8AS"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
                "supplier"
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        },
        {
            "id": "GB-CFS-329472",
            "name": "F10 STUDIOS LIMITED",
            "identifier": {
                "legalName": "F10 STUDIOS LIMITED"
            },
            "address": {
                "streetAddress": "21 Portland Avenue, Hove BN3 5NF"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-CFS-329473",
            "name": "Cityscape Digital Limited",
            "identifier": {
                "legalName": "Cityscape Digital Limited"
            },
            "address": {
                "streetAddress": "Printworks House, 7 Bermondsey Street, London, England, SE1 2DD"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-CFS-329474",
            "name": "White Chalk CGI Ltd",
            "identifier": {
                "legalName": "White Chalk CGI Ltd"
            },
            "address": {
                "streetAddress": "13 The Courtyard Timothys Bridge Road, Stratford Upon Avon, Warwickshire, England, CV37 9NP"
            },
            "details": {
                "scale": "sme"
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            "roles": [
                "supplier"
            ]
        },
        {
            "id": "GB-CFS-329475",
            "name": "VMIStudio Ltd",
            "identifier": {
                "legalName": "VMIStudio Ltd"
            },
            "address": {
                "streetAddress": "54 Thorpe Road, Norwich, Norfolk, United Kingdom NR1 1RY"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
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        },
        {
            "id": "GB-CFS-329476",
            "name": "TIDYWORK STUDIO LTD",
            "identifier": {
                "legalName": "TIDYWORK STUDIO LTD"
            },
            "address": {
                "streetAddress": "Suite 2, Premier House, 141 High Street, Epping, England, CM16 4BD"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
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            ]
        },
        {
            "id": "GB-CFS-329477",
            "name": "Contour Direct Ltd",
            "identifier": {
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            "address": {
                "streetAddress": "Unit 40, Metropolitan Park Greenford UB6 8XU"
            },
            "details": {
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            },
            "roles": [
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            ]
        },
        {
            "id": "GB-CFS-329478",
            "name": "LAVASTAR SIGNS LIMITED",
            "identifier": {
                "legalName": "LAVASTAR SIGNS LIMITED"
            },
            "address": {
                "streetAddress": "Star House 6 Riverside Business Park, Dogflud Way, Farnham, Surrey, England, Farnham GU9 7SS"
            },
            "details": {
                "scale": "sme"
            },
            "roles": [
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        },
        {
            "id": "GB-CFS-329479",
            "name": "Service Graphics Limited",
            "identifier": {
                "legalName": "Service Graphics Limited"
            },
            "address": {
                "streetAddress": "1 Onslow Street, London, England, EC1N 8AS"
            },
            "details": {
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            },
            "roles": [
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    ],
    "buyer": {
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        "name": "Peabody Trust"
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            "date": "2025-10-10T00:00:00+01:00",
            "datePublished": "2026-01-05T16:50:04Z",
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                {
                    "id": "GB-CFS-329470",
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                },
                {
                    "id": "GB-CFS-329471",
                    "name": "Service Graphics Limited"
                },
                {
                    "id": "GB-CFS-329472",
                    "name": "F10 STUDIOS LIMITED"
                },
                {
                    "id": "GB-CFS-329473",
                    "name": "Cityscape Digital Limited"
                },
                {
                    "id": "GB-CFS-329474",
                    "name": "White Chalk CGI Ltd"
                },
                {
                    "id": "GB-CFS-329475",
                    "name": "VMIStudio Ltd"
                },
                {
                    "id": "GB-CFS-329476",
                    "name": "TIDYWORK STUDIO LTD"
                },
                {
                    "id": "GB-CFS-329477",
                    "name": "Contour Direct Ltd"
                },
                {
                    "id": "GB-CFS-329478",
                    "name": "LAVASTAR SIGNS LIMITED"
                },
                {
                    "id": "GB-CFS-329479",
                    "name": "Service Graphics Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2026-01-01T00:00:00Z",
                "endDate": "2029-12-31T23:59:59Z"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/7d5474fd-b65f-4d9f-8530-cacd9d92c34e",
                    "datePublished": "2026-01-05T16:50:04Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=1003798886"
                }
            ]
        }
    ]
}