{
    "tag": [
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    "id": "ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-2025-06-12T14:22:28+01:00",
    "date": "2025-06-12T14:22:28+01:00",
    "ocid": "ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "CW100608",
        "title": "HMRC Campaigns - Creative Agency Services - SR2256796087",
        "description": "This contract was awarded via CCS framework RM6125 Campaign Solutions. HMRC's Communications team are appointing a creative agency to enable the delivery of high-profile advertising campaigns which support the department's strategic objectives. The creative agency will * support with the development of campaign strategies * deliver creative concepts to meet campaign objectives * advise on/directly produce assets and marketing collateral for various media channels * support with matters such as usage rights and the supply of assets to media owners * manage influencer marketing activations * conduct due diligence and liaising with influencers to co-curate messaging and content Delivering a paid advertising campaign requires a unique skill-set, in-depth knowledge and expertise, bespoke tools/systems and human resources that are not available within HMRC.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "SW1A 2BQ"
                    }
                ]
            }
        ],
        "value": {
            "amount": 11100000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
            "endDate": "2025-02-07T12:00:00Z"
        },
        "contractPeriod": {
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            "endDate": "2028-05-26T23:59:59+01:00"
        },
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        },
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    "parties": [
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            "id": "GB-GOR-D25",
            "name": "H M REVENUE & CUSTOMS",
            "identifier": {
                "legalName": "H M REVENUE & CUSTOMS",
                "scheme": "GB-GOR",
                "id": "D25"
            },
            "address": {
                "streetAddress": "100 PARLIAMENT STREET",
                "locality": "LONDON",
                "postalCode": "SS991AA",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Michelle Walker",
                "email": "michelle.walker@hmrc.gov.uk",
                "telephone": "03000 587792"
            },
            "roles": [
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            ]
        },
        {
            "id": "GB-COH-00210505",
            "name": "Digital Unlimited Group Ltd",
            "identifier": {
                "legalName": "Digital Unlimited Group Ltd",
                "scheme": "GB-COH",
                "id": "00210505"
            },
            "address": {
                "streetAddress": "7-11 Lexington Street London W1F 9AF"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
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    "buyer": {
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        "name": "H M REVENUE & CUSTOMS"
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    "awards": [
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            "id": "ocds-b5fd17-b0058017-e13b-4d7d-92bb-62ace8403158-1",
            "status": "active",
            "date": "2025-05-27T00:00:00+01:00",
            "datePublished": "2025-06-12T14:22:28+01:00",
            "value": {
                "amount": 11100000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-00210505",
                    "name": "Digital Unlimited Group Ltd"
                }
            ],
            "contractPeriod": {
                "startDate": "2025-05-27T00:00:00+01:00",
                "endDate": "2028-05-26T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/2ae9082c-9b84-4900-b92b-c8be50468ad1",
                    "datePublished": "2025-06-12T14:22:28+01:00",
                    "format": "text/html",
                    "language": "en"
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}