{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-b3d7c9a0-79e8-4e93-b3fd-6908ee8418be-2022-08-15T15:47:01+01:00",
    "date": "2022-08-15T15:47:01+01:00",
    "ocid": "ocds-b5fd17-b3d7c9a0-79e8-4e93-b3fd-6908ee8418be",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "HMEGRP001-DN627186-61557883",
        "title": "Home Group Media Buying Agency Services",
        "description": "Home Group are seeking to appoint an innovative and dynamic partner to supply a media buying service to support our national programme of new build homes marketed under the Persona Homes brand. The main purpose of the contract is to support the marketing team to achieve their targets in acquiring leads for the right homes in a cost effective manner. At a high level, the agency will be responsible for all media purchase on our behalf of our team, although 'portals' are not included. For more information about Persona Homes, visit our website www.yourpersonahome.com or review the About Persona Homes document attached within the tender documents.",
        "datePublished": "2022-08-15T15:47:00+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 2425335,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2022-09-16T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-11-01T00:00:00Z",
            "endDate": "2026-10-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/6f4ace81-b429-4862-8c4a-201f19cd2a6c",
                "datePublished": "2022-08-15T15:47:00+01:00",
                "format": "text/html",
                "language": "en"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-216446",
            "name": "Home Group",
            "identifier": {
                "legalName": "Home Group"
            },
            "address": {
                "streetAddress": "2 Gosforth Park Way,, Gosforth",
                "locality": "Newcastle upon Tyne",
                "postalCode": "NE12 8ET",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Laura Herbert",
                "email": "laura.herbert@homegroup.org.uk"
            },
            "details": {
                "url": "http://www.homegroup.org.uk/Pages/default.aspx"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-216446",
        "name": "Home Group"
    }
}