{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884-2021-11-09T16:42:41Z",
    "date": "2021-11-09T16:42:41Z",
    "ocid": "ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "OXF001-DN567993-30866849",
        "title": "Oxford Tourism Campaign",
        "description": "Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents. The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre. Oxford's economy is particularly reliant on tourism - the sector generates approximately PS780m for local businesses annually - but this has been hit by the Covid-19 pandemic. The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed. The total budget is PS80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend).",
        "datePublished": "2021-09-21T15:56:17+01:00",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            }
        ],
        "items": [
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                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "England",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 80000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2021-10-04T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2021-10-08T00:00:00+01:00",
            "endDate": "2022-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/535e2c4d-ab44-4d6e-9585-c3de459f6ce6",
                "datePublished": "2021-09-21T15:56:17+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "This opportunity is being run through the Proactis portal. All communication must go through that portal please.",
                "url": "https://procontract.due-north.com/Advert?advertId=3a380bcc-c50f-ec11-810e-005056b64545&fromProjectDashboard=True"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-61174",
            "name": "Oxford City Council",
            "identifier": {
                "legalName": "Oxford City Council"
            },
            "address": {
                "streetAddress": "Oxford City Council, St.Aldates",
                "locality": "Oxford",
                "postalCode": "OX1 1DS",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurement@oxford.gov.uk"
            },
            "details": {
                "url": "http://www.oxford.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-188758",
            "name": "Experience Oxfordshire",
            "identifier": {
                "legalName": "Experience Oxfordshire"
            },
            "address": {
                "streetAddress": "OX5 1HZ"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-61174",
        "name": "Oxford City Council"
    },
    "awards": [
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            "id": "ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884-1",
            "status": "active",
            "date": "2021-11-09T00:00:00Z",
            "datePublished": "2021-11-09T16:42:41Z",
            "value": {
                "amount": 80000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-188758",
                    "name": "Experience Oxfordshire"
                }
            ],
            "contractPeriod": {
                "startDate": "2021-11-15T00:00:00Z",
                "endDate": "2022-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a",
                    "datePublished": "2021-11-09T16:42:41Z",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "description": "This opportunity is being run through the Proactis portal. All communication must go through that portal please.",
                    "url": "https://procontract.due-north.com/Advert?advertId=3a380bcc-c50f-ec11-810e-005056b64545&fromProjectDashboard=True"
                }
            ]
        }
    ]
}