{
    "tag": [
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    "id": "ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7-2022-04-12T17:54:09+01:00",
    "date": "2022-04-12T17:54:09+01:00",
    "ocid": "ocds-b5fd17-d3bea2de-a688-4ab7-9b9c-2644f1bce3c7",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "IT-83-528-OUPA10798",
        "title": "MEDIA SERVICES/CPN/PRO/2022",
        "description": "The Open University (The OU) is seeking to appoint a provider of media services, to include media strategy, domestic and international media planning and buying, econometric modelling, campaign optimisation, media partnerships and other media deliverables. This procurement will include (but not be limited to) the following services:- * Media strategy, planning and buying - all online and offline channels * Econometrics modelling * Campaign optimisation * Media partnerships * Other media deliverables for any OU brand/product as may be required * UK and International markets Audiences may include, but not be limited to: B2C, B2B, & Trade as well other stakeholder groups including consumers, government, employers, donors and community (staff, students and alumni) Any additional purchases related to these services may be made with the successful supplier to support continuity of service, any options will be set out in the tender documents. Additional information: Is a Recurrent Procurement Type? : No",
        "datePublished": "2022-04-12T16:54:00+01:00",
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        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
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                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
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            {
                "scheme": "CPV",
                "id": "79341000",
                "description": "Advertising services"
            }
        ],
        "items": [
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                "deliveryAddresses": [
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                        "postalCode": "MK7 6AA"
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                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
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                    {
                        "countryName": "Europe"
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                    {
                        "countryName": "Isle of Man"
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                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
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                    {
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                    },
                    {
                        "countryName": "Europe"
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                        "countryName": "Isle of Man"
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                    {
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        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Competitive procedure with negotiation (above threshold)",
        "tenderPeriod": {
            "endDate": "2022-05-13T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2023-02-01T00:00:00Z",
            "endDate": "2025-01-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/4264c24d-452b-4f1e-b658-8a8939d73257",
                "datePublished": "2022-04-12T16:54:00+01:00",
                "format": "text/html",
                "language": "en",
                "dateModified": "2022-04-12T17:54:09+01:00"
            },
            {
                "id": "2",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/openuniversity/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-204251",
            "name": "The Open University",
            "identifier": {
                "legalName": "The Open University"
            },
            "address": {
                "streetAddress": "Walton Hall, Kents Hill",
                "locality": "Milton Keynes",
                "postalCode": "MK7 6AA",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Paul Lewis",
                "email": "paul.j.lewis@open.ac.uk",
                "telephone": "01908 632754"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-204251",
        "name": "The Open University"
    }
}