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    "language": "en",
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        "id": "tender_369771/1216203",
        "title": "Paid Media - Coast Clever Campaign 2023",
        "description": "This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64. Additionally the targeting will also be divided by location to target difference coastal regions. Depending on the areas, there will be three categories, Tides, Mud and Cliffs. The campaign will run from the 29th of June to the 10th of August.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "South West",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a framework agreement",
        "tenderPeriod": {
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        },
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            "endDate": "2023-08-10T23:59:59+01:00"
        },
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            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "value": {
            "amount": 185000,
            "currency": "GBP"
        }
    },
    "parties": [
        {
            "id": "GB-CFS-167286",
            "name": "DfTc - Department for Transport",
            "identifier": {
                "legalName": "DfTc - Department for Transport"
            },
            "address": {
                "streetAddress": "Great Minster House",
                "locality": "London",
                "postalCode": "SW1P 4DR",
                "countryName": "England"
            },
            "contactPoint": {
                "name": "Department for Transport",
                "email": "DfTProcurement@dft.gov.uk"
            },
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                "streetAddress": "85 Strand, London, WC2R 0DW"
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                "vcse": false
            },
            "roles": [
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            "id": "GB-CFS-180697",
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            },
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                "streetAddress": "Spring Place, 105 Commercial Road",
                "locality": "Southampton",
                "postalCode": "SO15 1EG",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "contracts@mcga.gov.uk"
            },
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        },
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            },
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            },
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            },
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    ],
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                "endDate": "2025-12-15T23:59:59Z"
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