{
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    "language": "en",
    "initiationType": "tender",
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        "id": "LGSS001-DN348205-65269328",
        "title": "Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign",
        "description": "The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire. The successful provider will design and deliver a marketing campaign including: * Targeted online and social media advertising * Regional advertising in key target areas * Marketing materials The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire. The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).",
        "datePublished": "2018-07-18T13:27:19+01:00",
        "status": "complete",
        "classification": {
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            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
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                "id": "80000000",
                "description": "Education and training services"
            }
        ],
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                "deliveryAddresses": [
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 150000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2018-08-13T23:59:59+01:00"
        },
        "contractPeriod": {
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            "endDate": "2019-09-30T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
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            },
            {
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                "description": "Apply on line",
                "url": "https://procontract.due-north.com/Advert?advertId=72ea6f72-2b84-e811-80ed-005056b64545&fromAdvertEvent=True"
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        ]
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    "parties": [
        {
            "id": "GB-CFS-58580",
            "name": "Cambridgeshire County Council",
            "identifier": {
                "legalName": "Cambridgeshire County Council"
            },
            "address": {
                "streetAddress": "Shire Hall, Castle Hill",
                "locality": "Cambridge",
                "postalCode": "CB3 0AP",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "procurement@northamptonshire.gov.uk"
            },
            "details": {
                "url": "http://www.cambridgeshire.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-99916",
            "name": "Athene Communications",
            "identifier": {
                "legalName": "Athene Communications"
            },
            "address": {
                "streetAddress": "PE1 1JL"
            },
            "details": {
                "scale": "sme",
                "vcse": false
            },
            "roles": [
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    ],
    "buyer": {
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            "status": "active",
            "date": "2018-11-02T00:00:00Z",
            "datePublished": "2018-11-06T17:36:42Z",
            "value": {
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                "currency": "GBP"
            },
            "suppliers": [
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                    "name": "Athene Communications"
                }
            ],
            "contractPeriod": {
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                "endDate": "2019-11-18T23:59:59Z"
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