{
    "tag": [
        "compiled"
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    "id": "ocds-b5fd17-ed1b06c1-f94e-4c6a-97f0-f63f399824f8-2019-10-15T17:10:02+01:00",
    "date": "2019-10-15T17:10:02+01:00",
    "ocid": "ocds-b5fd17-ed1b06c1-f94e-4c6a-97f0-f63f399824f8",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP436055679",
        "title": "GB-London: SEO and Paid Media Content",
        "description": "The V&A is looking for agencies with expertise across both SEO and digital paid media to support the V&A's core activities and deliver actionable insights and reporting to improve performance. This contract will support both revenue growth and brand awareness for all aspects of the V&A, including the V&A in South Kensington, Museum of Childhood and V&A Dundee and areas such as the collections, V&A shop and membership. Our strategic priorities are to: *Increase search engine visibility for the V&A and its commercial and non-commercial activity. *Increase traffic to and conversions in the online shop *Increase ticket sales for all events, particularly for commercial programmes such as the V&A Academy (adult leisure learning and professional development courses) *Raise the profile and increase sales of V&A Membership *Drive visits from our key international markets: China, Europe and USA *Raise the profile and visibility of the V&A as a tourist destination *Raise the profile and visibility of the V&A families offer to encourage visits If you're interested, please log on to Delta at https://www.delta-esourcing.com/respond/9B2DZJ3MP4 to view some more information, including details of how to get in touch. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
        "datePublished": "2019-10-15T17:10:02+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "72420000",
            "description": "Internet development services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 25000,
            "currency": "GBP"
        },
        "value": {
            "amount": 50000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2019-10-31T23:59:59Z"
        },
        "contractPeriod": {
            "startDate": "2020-01-01T00:00:00Z",
            "endDate": "2021-12-31T23:59:59Z"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/d0906163-96cc-4fdd-bd1b-25e9f74475b2",
                "datePublished": "2019-10-15T17:10:02+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-GB-London:-SEO-and-Paid-Media-Content/9B2DZJ3MP4"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-9749",
            "name": "Victoria and Albert Museum",
            "identifier": {
                "legalName": "Victoria and Albert Museum"
            },
            "address": {
                "streetAddress": "Cromwell Road",
                "locality": "Kensington",
                "postalCode": "SW7 2RL",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "David Osborne",
                "email": "procurement@vam.ac.uk",
                "telephone": "+442079422229"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-9749",
        "name": "Victoria and Albert Museum"
    }
}