{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a-2024-07-25T11:35:03+01:00",
    "date": "2024-07-25T11:35:03+01:00",
    "ocid": "ocds-b5fd17-ef23c56a-bd72-4f7d-b77c-e65439b6534a",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP878113834",
        "title": "RBGKEW1333 - Brand Extension project",
        "description": "Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.",
        "datePublished": "2024-07-25T11:35:03+01:00",
        "status": "active",
        "classification": {
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            "id": "79413000",
            "description": "Marketing management consultancy services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "London",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 120000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2024-09-04T10:30:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2024-10-14T00:00:00+01:00",
            "endDate": "2027-10-13T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/0811ead8-ad7a-49be-9337-0db440267df4",
                "datePublished": "2024-07-25T11:35:03+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-UK-Richmond:-Marketing-management-consultancy-services./AUP98289BA"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-235169",
            "name": "Royal Botanic Gardens, Kew",
            "identifier": {
                "legalName": "Royal Botanic Gardens, Kew"
            },
            "address": {
                "streetAddress": "Royal Botanic Gardens, Kew, The Herbarium",
                "locality": "Richmond",
                "postalCode": "TW9 3AE",
                "countryName": "UK"
            },
            "contactPoint": {
                "email": "procurement@kew.org",
                "telephone": "+442083325816"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-235169",
        "name": "Royal Botanic Gardens, Kew"
    }
}