{
    "tag": [
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    "date": "2019-06-21T12:48:49+01:00",
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    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "1284-19",
        "title": "A digital agency to enhance De Montfort University's (DMU) brand awareness in mainland China",
        "description": "The University's requirement is for an innovative, agile and progressive Digital Agency that will support the University in the development and delivery of leading edge marketing strategies and campaigns that will set it apart from other Higher Education institutions and facilitate the achievement and delivery of its ambitious student recruitment and internationalisation aspirations and ambitions. Agencies will be required to evidence the necessary expertise, skills and a thorough understanding of the UK Higher Education (HE) market and be familiar with the challenges within the Chinese student recruitment market. Additional information: Is a Recurrent Procurement Type? : No",
        "datePublished": "2019-06-21T12:48:49+01:00",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79342100",
                "description": "Direct marketing services"
            },
            {
                "scheme": "CPV",
                "id": "79413000",
                "description": "Marketing management consultancy services"
            },
            {
                "scheme": "CPV",
                "id": "79342000",
                "description": "Marketing services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "postalCode": "LE1 9BH"
                    },
                    {
                        "region": "East Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "minValue": {
            "amount": 120000,
            "currency": "GBP"
        },
        "value": {
            "amount": 150000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure (below threshold)",
        "tenderPeriod": {
            "endDate": "2019-07-11T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2019-08-01T00:00:00+01:00",
            "endDate": "2021-07-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/93a50c88-1b9e-4dfc-941e-4bf88ea750e5",
                "datePublished": "2019-06-21T12:48:49+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Additional information on how to apply for this contract",
                "url": "https://in-tendhost.co.uk/demontfort/aspx/"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-56636",
            "name": "De Montfort University",
            "identifier": {
                "legalName": "De Montfort University"
            },
            "address": {
                "streetAddress": "University Campus, Gateway House",
                "locality": "Leicester",
                "postalCode": "LE1 9BH",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Sarah Ross",
                "email": "sarah.ross@dmu.ac.uk",
                "telephone": "(0)116 257 7758"
            },
            "roles": [
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            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-56636",
        "name": "De Montfort University"
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}