{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-f60c602a-80a3-4889-a8a0-bc48e0f1188a-2024-07-10T13:27:40+01:00",
    "date": "2024-07-10T13:27:40+01:00",
    "ocid": "ocds-b5fd17-f60c602a-80a3-4889-a8a0-bc48e0f1188a",
    "language": "en",
    "initiationType": "tender",
    "title": "RFI - UX/CX project leading to marketing campaign to increase bus patronage For Herefordshire Council",
    "planning": {
        "milestones": [
            {
                "id": "1",
                "title": "Engagement end date",
                "type": "engagement",
                "dueDate": "2024-07-31T23:59:59+01:00"
            }
        ],
        "documents": [
            {
                "id": "1",
                "documentType": "marketEngagementNotice",
                "description": "Early engagement notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/f0d23b3d-b74e-4934-b13e-79a79228b7f0",
                "datePublished": "2024-07-10T13:27:40+01:00",
                "format": "text/html",
                "language": "en"
            },
            {
                "id": "2",
                "description": "Location of Project documents",
                "url": "http://www.supplyingthesouthwest.org.uk"
            }
        ]
    },
    "tender": {
        "id": "HEREFCC-DN731882-98830837",
        "title": "RFI - UX/CX project leading to marketing campaign to increase bus patronage For Herefordshire Council",
        "description": "Herefordshire Council are looking for a specialist consultancy to undertake UX/CX work to investigate, analyse and understand the user experience of bus passengers, and then take this into a comprehensive marketing campaign to increase patronage across the county and would like to establish whether there are any organisations that are interested in providing work on a UX/CX (User Experience/Customer Experience) project",
        "status": "planning",
        "classification": {
            "scheme": "CPV",
            "id": "73000000",
            "description": "Research and development services and related consultancy services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79000000",
                "description": "Business services: law, marketing, consulting, recruitment, printing and security"
            },
            {
                "scheme": "CPV",
                "id": "60112000",
                "description": "Public road transport services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "suitability": {
            "sme": true,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-288463",
            "name": "Herefordshire Council",
            "identifier": {
                "legalName": "Herefordshire Council"
            },
            "address": {
                "streetAddress": "Plough Lane, Plough Lane",
                "locality": "Hereford",
                "postalCode": "HR4 0LE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Karen Lloyd",
                "email": "karen.lloyd@herefordshire.gov.uk"
            },
            "details": {
                "url": "https://www.herefordshire.gov.uk"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-288463",
        "name": "Herefordshire Council"
    }
}