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        "description": "The BFI wishes to explore the opportunities for expanding the reach and impact of BFI Player - the BFI's proprietary online video streaming service - amongst a variety of different audiences. BFI Player has expanded its number of users during 2020, due in part to the effects of the COVID-19 pandemic and the focus this has given to entertainment in the home, but also due to emerging trends in the take up of online streaming services in general. This has prompted renewed importance for the BFI's future strategy of ensuring digital distribution is at the forefront of its audience facing activities both for the accessibility this offers to a range of different audiences as well as the opportunity of expanding the reach of the BFI's audience activities and resulting income generation. In order to understand the potential of BFI Player and the part it can play in the future, we wish to gain a detailed and robust understanding of the opportunities for growth, the requirements for product development, its market positioning and potential for increased revenue generation. Additional information: To take part in this tender, please visit our website, at https://in-tendhost.co.uk/bfi/aspx/Tenders/Current , where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No",
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