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        "title": "Place Branding - Wirral",
        "description": "Wirral Borough Council (The Council) requires consultancy support to develop a Place Brand for the area. The purpose of the Brand is to: * attract inward investment to Wirral and support existing business growth; * attract more people to live, work, and learn in Wirral; * attract more visitors to enjoy Wirral's culture, heritage and tourism attractions and specifically encourage staying visitors (including business and leisure visitors); and * to celebrate the offer in our towns and villages, building pride in place among residents and business - harnessing their role a 'Champions of Place'. Additional information: This opportunity is being hosted via Wirral Council's procurement platform, Proactis The Chest. The reference for this tender is DN732543, titled Place Branding - Wirral.",
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        "status": "active",
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                        "countryName": "United Kingdom"
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            "currency": "GBP"
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        "procurementMethodDetails": "Open procedure (below threshold)",
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            "endDate": "2025-02-28T23:59:59Z"
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            "vcse": false
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        "mainProcurementCategory": "services",
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    "parties": [
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            "id": "GB-CFS-288645",
            "name": "Wirral Borough Council",
            "identifier": {
                "legalName": "Wirral Borough Council"
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            "address": {
                "streetAddress": "Mallory Building, 2 Alice Kerr Square, 2 Alice Kerr Square",
                "locality": "Birkenhead",
                "postalCode": "CH41 2AB",
                "countryName": "United Kingdom"
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            "contactPoint": {
                "email": "procurementplace@wirral.gov.uk",
                "telephone": "+44 1516662000"
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