{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-028a99-2021-05-14T16:30:18+01:00",
    "date": "2021-05-14T16:30:18+01:00",
    "ocid": "ocds-h6vhtk-028a99",
    "initiationType": "tender",
    "tender": {
        "id": "KU/288/LS/CD/2020",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital Marketing Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79342000",
            "description": "Marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.",
        "value": {
            "amount": 1000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. The will design, development and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress. Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.",
                "value": {
                    "amount": 1000000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "startDate": "2021-08-01T00:00:00+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Expires initially on 30th September 2022 with options to extend for a further three thirteen months period"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "1. Proposed Management Structure, Responsibilities and Skills",
                            "type": "quality",
                            "description": "30"
                        },
                        {
                            "name": "Explain how the digital services agency can meet all of the digital marketing services requirements of the Tender Specification (in Section 2 of the ITT).",
                            "type": "quality",
                            "description": "60"
                        },
                        {
                            "name": "Provide evidence of how the agency has significantly improved student recruitment numbers within a university, resulting in an improved return on marketing investment and better enquiry: application: enrolment conversion rates? 50 250 marks 700 marks 20.3 The weighted score for each of",
                            "type": "quality",
                            "description": "50"
                        },
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "700"
                        },
                        {
                            "name": "Commercial (Price).",
                            "type": "cost",
                            "description": "300"
                        }
                    ]
                },
                "options": {
                    "description": "The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025."
                }
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKG"
                    },
                    {
                        "region": "UKG"
                    }
                ],
                "deliveryLocation": {
                    "description": "Keele University, Keele, Staffordshire"
                },
                "relatedLot": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/universityofkeele",
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "As per tender documentation",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-02-17T12:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        }
    },
    "parties": [
        {
            "id": "GB-FTS-1804",
            "name": "UNIVERSITY OF KEELE",
            "identifier": {
                "legalName": "UNIVERSITY OF KEELE"
            },
            "address": {
                "streetAddress": "Keele Campus",
                "locality": "NEWCASTLE",
                "region": "UKG",
                "postalCode": "ST55BG",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Linda Sutton",
                "telephone": "+44 7812734327",
                "email": "l.sutton@keele.ac.uk",
                "url": "https://in-tendhost.co.uk/universityofkeele"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.keele.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-136",
            "name": "High Court of England and Wales",
            "identifier": {
                "legalName": "High Court of England and Wales"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "GB-FTS-16299",
            "name": "Arke Agency Ltd",
            "identifier": {
                "legalName": "Arke Agency Ltd"
            },
            "address": {
                "locality": "Brighton",
                "region": "UKJ",
                "postalCode": "BN20JF",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-16300",
            "name": "High Court of England and Wales",
            "identifier": {
                "legalName": "High Court of England and Wales"
            },
            "address": {
                "streetAddress": "Royal Courts of Justice,",
                "locality": "Strand London",
                "postalCode": "WCA2 2LL",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 2079477882"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-1804",
        "name": "UNIVERSITY OF KEELE"
    },
    "language": "en",
    "awards": [
        {
            "id": "010735-2021-1",
            "relatedLots": [
                "1"
            ],
            "title": "Digital Marketing Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-16299",
                    "name": "Arke Agency Ltd"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "010735-2021-1",
            "awardID": "010735-2021-1",
            "title": "Digital Marketing Services",
            "status": "active",
            "value": {
                "amount": 1000000,
                "currency": "GBP"
            },
            "dateSigned": "2021-04-27T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 5
            }
        ]
    }
}