{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-028aab-2021-05-14T15:42:47+01:00", "date": "2021-05-14T15:42:47+01:00", "ocid": "ocds-h6vhtk-028aab", "initiationType": "tender", "tender": { "id": "KU/289/LJE/CD/2020", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Prospective Student Engagement and Conversion", "status": "complete", "classification": { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, "mainProcurementCategory": "services", "description": "Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.", "value": { "amount": 1500000, "currency": "GBP" }, "lots": [ { "id": "1", "description": "Keele University is seeking to appoint a supplier for the provision of high quality and transparent prospective student engagement services. It is also important that the appointed agency can demonstrate that it can continuously evaluate the performance of campaigns and support the University to achieve challenging student recruitment targets. The University wishes to understand potential approaches to supporting the following digital marketing campaigns: FY and UG 2022 - Home and International markets * Apply to Keele for 2022/23 entry * Course specific advertising as requested * Brand level campaigns to raise awareness of Keele University and drive recruitment * Recruitment for 2023/24 entry * Conversion Phase - April to June 2022 * Clearing Phase - July to September 2022 PGT 2022 * Apply to Keele for 2022/23 entry * Course specific advertising as requested * Brand level campaigns to raise awareness of Keele University and drive recruitment * Recruitment for 2023 * Conversion Phase - April to September 2022 * Recruitment \"It's not too late to apply\" 2022", "contractPeriod": { "startDate": "2021-08-01T00:00:00+01:00" }, "hasRenewal": true, "renewal": { "description": "The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025." }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "status": "cancelled", "awardCriteria": { "criteria": [ { "name": "1. 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Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers?", "type": "quality", "description": "50" }, { "name": "Quality total of", "type": "quality", "description": "700 marks" }, { "type": "price", "description": "300 marks" } ] }, "options": { "description": "The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed." } } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "UKG" }, { "region": "UKG" } ], "relatedLot": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "79342000", "description": "Marketing services" } ], "deliveryLocation": { "description": "Keele University Keele Staffordshire" } } ], "submissionMethod": [ "electronicSubmission" ], "submissionMethodDetails": "https://in-tendhost.co.uk/universityofkeele", "documents": [ { "id": "economic", "documentType": "economicSelectionCriteria" }, { "id": "technical", "documentType": "technicalSelectionCriteria" } ], "procurementMethod": "selective", "procurementMethodDetails": "Restricted procedure", "coveredBy": [ "GPA" ], "tenderPeriod": { "endDate": "2021-02-17T12:00:00Z" }, "submissionTerms": { "languages": [ "en" ] }, "hasRecurrence": true, "contractTerms": { "hasElectronicOrdering": true, "electronicInvoicingPolicy": "allowed", "hasElectronicPayment": true }, "amendments": [ { "id": "1", "unstructuredChanges": [ { "oldValue": { "text": "1 August 2021 The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025." }, "newValue": { "text": "1 October 2021 The contract will run for an initial period of twelve months from 1st October 2021 to 30th September 2022 with options to extend for a further two twelve-month periods, reviewed annually, with a final end date of 30th September 2024 if extensions are agreed." }, "where": { "section": "II.2.7", "label": "Start Date and Description of renewals" } } ] } ] }, "parties": [ { "id": "GB-FTS-1804", "name": "UNIVERSITY OF KEELE", "identifier": { "legalName": "UNIVERSITY OF KEELE" }, "address": { "streetAddress": "Keele Campus", "locality": "NEWCASTLE", "region": "UKG", "postalCode": "ST55BG", "countryName": "United Kingdom" }, "contactPoint": { "name": "Lorraine Edwards", "telephone": "+44 1782733255", "email": "l.j.edwards@keele.ac.uk", "url": "https://in-tendhost.co.uk/universityofkeele" }, "roles": [ "buyer" ], "details": { "url": "https://www.keele.ac.uk", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ], "buyerProfile": "https://in-tendhost.co.uk/universityofkeele/aspx/Home" } }, { "id": "GB-FTS-136", "name": "High Court of England and Wales", "identifier": { "legalName": "High Court of England and Wales" }, "address": { "locality": "London", "countryName": "United Kingdom" }, "roles": [ "reviewBody" ] }, { "id": "GB-FTS-16283", "name": "UniQuest Ltd", "identifier": { "legalName": "UniQuest Ltd" }, "address": { "locality": "Kent", "region": "UKJ", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "large" } }, { "id": "GB-FTS-16284", "name": "High Court of England and Wales", "identifier": { "legalName": "High Court of England and Wales" }, "address": { "streetAddress": "Royal Courts of Justice", "locality": "Strand London", "postalCode": "WCA2 2LL", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 2079477882" }, "roles": [ "reviewBody" ] } ], "buyer": { "id": "GB-FTS-1804", "name": "UNIVERSITY OF KEELE" }, "language": "en", "awards": [ { "id": "010716-2021-1", "relatedLots": [ "1" ], "title": "Prospective Student Engagement and Conversion", "status": "active", "suppliers": [ { "id": "GB-FTS-16283", "name": "UniQuest Ltd" } ] } ], "contracts": [ { "id": "010716-2021-1", "awardID": "010716-2021-1", "title": "Prospective Student Engagement and Conversion", "status": "active", "value": { "amount": 792000, "currency": "GBP" }, "dateSigned": "2021-04-27T00:00:00+01:00" } ], "bids": { "statistics": [ { "id": "1", "measure": "bids", "relatedLot": "1", "value": 2 } ] } }