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        },
        "title": "University of East London - Media Advertising",
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            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "mainProcurementCategory": "services",
        "description": "The University of East London is looking to recruit an agency for strategic and operational media buying services to deliver paid advertising as part of its marketing campaign activities. The University requires integrated brand awareness and direct response campaigns to ensure the new UEL brand is front of mind for more potential students than ever before, both at undergraduate and postgraduate level. UEL requires a provision of a combination of traditional media including third party profiles and inventory, local press adverts and advertorials & national out of home, as well as biddable media including PPC, display and social media advertising.",
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                    "description": "London"
                },
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        },
        "otherRequirements": {
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        "tenderPeriod": {
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        "submissionTerms": {
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                "streetAddress": "All bids must be made electronically via https://uk.eu-supply.com"
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    "parties": [
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            "name": "University of East London",
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                "legalName": "University of East London",
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                "region": "UKI",
                "postalCode": "E16 2RD",
                "countryName": "United Kingdom"
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            "contactPoint": {
                "name": "Margaret Newson",
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