{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-02a957-2021-10-08T22:44:03+01:00", "date": "2021-10-08T22:44:03+01:00", "ocid": "ocds-h6vhtk-02a957", "initiationType": "tender", "tender": { "id": "ocds-h6vhtk-02a957", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Provision of Creative Services", "status": "complete", "classification": { "scheme": "CPV", "id": "79340000", "description": "Advertising and marketing services" }, "mainProcurementCategory": "services", "description": "Provision of Creative Services split across 4 Lots Lot 1 - Creative Design Lot 2 - Photography Lot 3 - Videography Lot 4 - Copywriting", "lots": [ { "id": "Lot 1 - Creative", "description": "We are seeking to work closely with an agency on the development of marketing campaigns and creative concepts, aligned to the marketing strategy and focussed on brand and student recruitment, plus the other areas outlined in the objectives such as business, research and alumni. The agency will be able to demonstrate a capacity for strategic thinking and will be experienced in the use of customer insight to drive both brand and campaign planning. We are looking for an agency that can demonstrate excellence in creating advertising and marketing concepts that can help the University stand out from its competitors, with experience of and expertise in developing creative concepts across numerous digital and traditional media channels, plus a proven ability to deliver brand and campaign advertising campaigns, with a focus on outcomes from response rates to ROI. Agencies will be required to demonstrate competitive pricing for work undertaken, along with attention to detail and a strong customer service ethic encompassing account management, advice and an honest approach to challenge our thinking.", "contractPeriod": { "durationInDays": 720 }, "hasRenewal": true, "renewal": { "description": "The requirement will be retendered at the end of the contract period." }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance." }, "status": "active" }, { "id": "Lot 2 - Photography", "description": "We are seeking to work with agencies / freelancers to provide a range of specialist and general photography services including art direction in a cost effective and timely manner including drone, high level and aerial photography, brand and campaign photography and photography for digital, email and print purposes. Attention to detail and creative flair, plus excellent customer service and value for money, plus adherence to brand guidelines are also requirements for this Lot.", "contractPeriod": { "durationInDays": 720 }, "hasRenewal": true, "renewal": { "description": "The University will retender after the contract has expired" }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance." }, "status": "active" }, { "id": "Lot 3 - Video", "description": "We are seeking to work with agencies / freelancers to support our in-house video team to create content for a wide range of internal and external stakeholders in a cost effective and timely manner including personalised and 360 videos, brand and campaign videos, videos for School and Service colleagues for internal and external audiences. This will include art direction, attention to detail, creative flair and customer service, as well as adherence to brand guidelines are also requirements for this Lot.", "contractPeriod": { "durationInDays": 720 }, "hasRenewal": true, "renewal": { "description": "The University will retender the requirement once the contract has expired" }, "submissionTerms": { "variantPolicy": "notAllowed" }, "hasOptions": true, "options": { "description": "The University has the option to extend for a further two x 12 month periods after the initial contract period subject to satisfactory performance." }, "status": "active" }, { "id": "Lot 4 - Copywriting", "description": "We are looking to work with agencies / freelancers who can work as an extension to our in-house team to provide high-end copywriting services in a cost effective and timely manner. 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