{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-02ce8e-2021-07-30T11:00:13+01:00", "date": "2021-07-30T11:00:13+01:00", "ocid": "ocds-h6vhtk-02ce8e", "initiationType": "tender", "tender": { "id": "DN554220", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups", "status": "complete", "classification": { "scheme": "CPV", "id": "79000000", "description": "Business services: law, marketing, consulting, recruitment, printing and security" }, "mainProcurementCategory": "services", "description": "Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size)", "lots": [ { "id": "1", "description": "Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; Page 5 to 9 5) international; 6) platforms", "awardCriteria": { "criteria": [ { "name": "Ability to meet programme timeline", "type": "quality", "description": "P/F" }, { "name": "Quality", "type": "quality", "description": "60" }, { "type": "price", "description": "40" } ] }, "hasOptions": false, "status": "cancelled" } ], "items": [ { "id": "1", "additionalClassifications": [ { "scheme": "CPV", "id": "72210000", "description": "Programming services of packaged software products" }, { "scheme": "CPV", "id": "48480000", "description": "Sales, marketing and business intelligence software package" }, { "scheme": "CPV", "id": "48481000", "description": "Sales or marketing software package" }, { "scheme": "CPV", "id": "79413000", "description": "Marketing management consultancy services" }, { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, { "scheme": "CPV", "id": "72212481", "description": "Sales or marketing software development services" }, { "scheme": "CPV", "id": "72212480", "description": "Sales, marketing and business intelligence software development services" } ], "deliveryAddresses": [ { "region": "UK" } ], "relatedLot": "1" } ], "procurementMethod": "selective", "procurementMethodDetails": "Restricted procedure", "techniques": { "hasDynamicPurchasingSystem": true }, "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach." }, "awards": [ { "id": "018208-2021-NU/1589-33-1", "relatedLots": [ "1" ], "title": "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups", "status": "active", "suppliers": [ { "id": "GB-FTS-17042", "name": "Crunch DMC Ltd" } ] } ], "parties": [ { "id": "GB-FTS-168", "name": "Newcastle University", "identifier": { "legalName": "Newcastle University" }, "address": { "streetAddress": "Newcastle University, Procurement Services, Kingsgate", "locality": "Newcastle", "region": "UK", "postalCode": "NE1 7RU", "countryName": "United Kingdom" }, "contactPoint": { "name": "Mrs Natalie Morton", "telephone": "+44 1912086396", "email": "natalie.morton@ncl.ac.uk" }, "roles": [ "buyer", "centralPurchasingBody" ], "details": { "url": "https://www.ncl.ac.uk", "buyerProfile": "https://www.ncl.ac.uk", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "id": "09", "description": "Education" } ] } }, { "id": "GB-FTS-17042", "name": "Crunch DMC Ltd", "identifier": { "legalName": "Crunch DMC Ltd" }, "address": { "streetAddress": "SF7 Ethos Building", "locality": "Swansea", "region": "UK", "postalCode": "SA1 8AS", "countryName": "United Kingdom" }, "roles": [ "supplier" ], "details": { "scale": "sme" } }, { "id": "GB-FTS-174", "name": "Newcastle University", "identifier": { "legalName": "Newcastle University" }, "address": { "locality": "Tyne and Wear", "postalCode": "NE1 7RU", "countryName": "United Kingdom" }, "roles": [ "reviewBody", "mediationBody", "reviewContactPoint" ] } ], "buyer": { "id": "GB-FTS-168", "name": "Newcastle University" }, "contracts": [ { "id": "018208-2021-NU/1589-33-1", "awardID": "018208-2021-NU/1589-33-1", "title": "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups", "status": "active", "value": { "amount": 28260, "currency": "GBP" }, "dateSigned": "2021-07-26T00:00:00+01:00" } ], "bids": { "statistics": [ { "id": "1", "measure": "bids", "relatedLot": "1", "value": 1 }, { "id": "2", "measure": "smeBids", "relatedLot": "1", "value": 1 }, { "id": "3", "measure": "foreignBidsFromEU", "relatedLot": "1", "value": 0 }, { "id": "4", "measure": "foreignBidsFromNonEU", "relatedLot": "1", "value": 1 }, { "id": "5", "measure": "electronicBids", "relatedLot": "1", "value": 1 } ] }, "links": [ { "rel": "prev", "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML" } ], "language": "en" }