{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-02d186-2022-08-02T20:28:06+01:00",
    "date": "2022-08-02T20:28:06+01:00",
    "ocid": "ocds-h6vhtk-02d186",
    "description": "Please note that the values published are the anticipated spend for the 2 year initial term of the contract. The price evaluation was based upon the bidders submitting pricing against two specific campaigns that are typical of the services required. If the contract extension options are taken up, the spend is envisaged to be 1 - 1.2m (GBP) per additional year.",
    "initiationType": "tender",
    "tender": {
        "id": "UY/PROC/829",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Student Recruitment Marketing - Media Buying and Campaign Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "mainProcurementCategory": "services",
        "description": "The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.",
        "value": {
            "amount": 2400000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "description": "As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.",
                "value": {
                    "amount": 2400000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 720
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "3 x 1 year extension possible after the initial term by mutual agreement"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "cancelled",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality criteria with sub-criteria as set out in the ITT documents (including presentation)",
                            "type": "quality",
                            "description": "80"
                        },
                        {
                            "type": "price",
                            "description": "20"
                        }
                    ]
                }
            }
        ],
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                "deliveryAddresses": [
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                    }
                ],
                "relatedLot": "1",
                "additionalClassifications": [
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                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/york/aspx/Home",
        "communication": {
            "atypicalToolUrl": "https://in-tendhost.co.uk/york/aspx/Home"
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-09-10T12:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "awardPeriod": {
            "startDate": "2021-09-10T12:00:00+01:00"
        },
        "bidOpening": {
            "date": "2021-09-10T12:00:00+01:00"
        },
        "hasRecurrence": true,
        "reviewDetails": "The University will incorporate a minimum 10 calendar day standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing before the contract is entered into.",
        "recurrence": {
            "description": "5 years from now if all extension options are exercised."
        }
    },
    "parties": [
        {
            "id": "GB-FTS-10197",
            "name": "University of York",
            "identifier": {
                "legalName": "University of York"
            },
            "address": {
                "streetAddress": "Heslington",
                "locality": "York",
                "region": "UKE21",
                "postalCode": "YO10 5DD",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement Office",
                "telephone": "+44 1904328207",
                "email": "donna.lyon@york.ac.uk",
                "url": "https://in-tendhost.co.uk/york/aspx/Home"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.york.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
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                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
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            "name": "University of York Procurement Office",
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            },
            "address": {
                "locality": "York",
                "countryName": "United Kingdom"
            },
            "roles": [
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            ]
        },
        {
            "id": "GB-FTS-60525",
            "name": "Net Natives Ltd",
            "identifier": {
                "legalName": "Net Natives Ltd"
            },
            "address": {
                "locality": "Brighton",
                "region": "UKJ21",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-10197",
        "name": "University of York"
    },
    "language": "en",
    "awards": [
        {
            "id": "021188-2022-UY/PROC/829-1",
            "relatedLots": [
                "1"
            ],
            "title": "Student Recruitment Marketing - Media Buying and Campaign Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-60525",
                    "name": "Net Natives Ltd"
                }
            ]
        }
    ],
    "contracts": [
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            "awardID": "021188-2022-UY/PROC/829-1",
            "title": "Student Recruitment Marketing - Media Buying and Campaign Services",
            "status": "active",
            "value": {
                "amount": 2400000,
                "currency": "GBP"
            },
            "dateSigned": "2021-12-10T00:00:00Z"
        }
    ],
    "bids": {
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                "relatedLot": "1",
                "value": 7
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 7
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 7
            }
        ]
    }
}