{
    "tag": [
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    "id": "ocds-h6vhtk-0316bd-2022-06-28T10:40:08+01:00",
    "date": "2022-06-28T10:40:08+01:00",
    "ocid": "ocds-h6vhtk-0316bd",
    "initiationType": "tender",
    "tender": {
        "id": "UOS/Creative Agency Services/0122",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Creative Agency Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79415200",
            "description": "Design consultancy services"
        },
        "mainProcurementCategory": "services",
        "description": "AwardedThe University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market.Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award.",
        "value": {
            "amount": 1100000,
            "currency": "GBP"
        },
        "lots": [
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                "id": "1",
                "description": "AwardedThe University of Sunderland and its subsidiaries would like to invite tenderers to provide Creative Agency Services, the successful supplier will help the University promote its 'life changing' brand and 'career-focused' and 'professions-facing' courses to a global audience in a highly competitive and regulated market.Working with the University of Sunderland and its subsidiaries commencing approximately July 2022, the tender is for a period of 3 years' with the option to extend for 2 years (in 12 monthly increments). The overall contract value is estimated at GBP PS1,100,000 (excluding VAT) over 5 years' (the maximum contract length) i.e. GBP PS200,000 per annum approximately (excluding VAT where applicable) but with an additional sum in the first year - note there are no guarantees on spend levels. We also reserve the right to spend an additional 100% of the original anticipated budget, subject to changes to requirements across the University, for the duration of the award. Expressions of interest and tender documents are available via In-Tend https://in-tendhost.co.uk/universityofsunderland/aspx/HomeNote closing date for return of tenders and documents is 12 noon - Thursday 17th March 2022. Additional information: Any commissions under this contract or framework maybe subject to external funding from bodies such as DfE, Arts Council, Heritage Lottery Fund, LEP, etc and the successful suppliers will be expected to work with the University on any funding applications where appropriate. This list of funding bodies is not exhaustive",
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                        "description": "Marketing services"
                    },
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                        "id": "79341400",
                        "description": "Advertising campaign services"
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                        "description": "Graphic design services"
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        "documents": [
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        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
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        ],
        "tenderPeriod": {
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                "endDate": "2022-07-18T23:59:59+01:00"
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        "bidOpening": {
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        "contractTerms": {
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            "electronicInvoicingPolicy": "allowed",
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                "countryName": "United Kingdom"
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                "email": "tenders@sunderland.ac.uk",
                "url": "https://in-tendhost.co.uk/universityofsunderland/aspx/Home"
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            "roles": [
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            "details": {
                "url": "http://www.sunderland.ac.uk",
                "classifications": [
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                        "description": "Body governed by public law"
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                        "description": "Education"
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            "name": "European Union",
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                "locality": "Sunderland",
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                "countryName": "United Kingdom"
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            "name": "University of Sunderland",
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                "locality": "Sunderland",
                "postalCode": "SR1 3SD",
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                "countryName": "United Kingdom"
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        {
            "id": "GB-FTS-56726",
            "name": "Jaywing PLC",
            "identifier": {
                "legalName": "Jaywing PLC",
                "id": "05935923"
            },
            "address": {
                "streetAddress": "Albert Works, 71 Sidney Street, Sheffield, S1 4RG",
                "locality": "Sheffield",
                "region": "UKE32",
                "postalCode": "S1 4RG",
                "countryName": "United Kingdom"
            },
            "roles": [
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            "details": {
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    ],
    "buyer": {
        "id": "GB-FTS-8593",
        "name": "University of Sunderland"
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    "planning": {
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                    "description": "Various projects funded by the EU",
                    "financingParty": {
                        "name": "European Union",
                        "id": "GB-FTS-172"
                    },
                    "relatedLots": [
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                    ]
                }
            ]
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    },
    "language": "en",
    "awards": [
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            "relatedLots": [
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            ],
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-56726",
                    "name": "Jaywing PLC"
                }
            ]
        }
    ],
    "contracts": [
        {
            "id": "017592-2022-1",
            "awardID": "017592-2022-1",
            "status": "active",
            "value": {
                "amount": 2200000,
                "currency": "GBP"
            },
            "dateSigned": "2022-05-23T00:00:00+01:00"
        }
    ],
    "bids": {
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                "measure": "bids",
                "relatedLot": "1",
                "value": 14
            },
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                "measure": "smeBids",
                "relatedLot": "1",
                "value": 14
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "1",
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}