{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-031d8b-2022-03-03T12:47:36Z",
    "date": "2022-03-03T12:47:36Z",
    "ocid": "ocds-h6vhtk-031d8b",
    "initiationType": "tender",
    "tender": {
        "id": "PD-685-21-KM",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Media Advertising and Associated Services",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "The University continues to grow its brand visibility through powerful and coordinated marketing campaigns, reaching prospective students and influencers, ultimately impacting student numbers. Coventry is seeking formal tenders for three Media Buying Services supplier frameworks to help build upon the success of our current advertising. These will replace the current framework contracts which expire in August 2022. The refreshed frameworks will be structured similarly to those which are to be replaced, with the media buying split into the following 3 lots:Lot 1: UK online and International online/offline (excluding China)Lot 2: UK offlineLot 3: ChinaPlease refer to section 6.2 in the ITT for the core requirements of the service.",
        "value": {
            "amount": 4000000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "title": "UK online and International (excluding China)",
                "description": "Lot 1: Media Advertising for UK online and International (excluding China)",
                "value": {
                    "amount": 2800000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "3+1"
                },
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 5
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            },
            {
                "id": "2",
                "title": "UK offline",
                "description": "Media Advertising and Associated services for UK offline",
                "value": {
                    "amount": 800000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "3+1"
                },
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 5
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            },
            {
                "id": "3",
                "title": "Media Advertising in China",
                "description": "Media Advertising and Associated Services China",
                "value": {
                    "amount": 400000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "3+1"
                },
                "secondStage": {
                    "minimumCandidates": 5,
                    "maximumCandidates": 5
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "deliveryLocation": {
                    "description": "Coventry"
                },
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "deliveryLocation": {
                    "description": "Coventry"
                },
                "relatedLot": "2"
            },
            {
                "id": "3",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "deliveryLocation": {
                    "description": "Coventry"
                },
                "relatedLot": "3"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "The University's particular requirement will be set out in the Invitation to Tender and SQ documentation.",
                    "appliesTo": [
                        "supplier"
                    ]
                }
            ]
        },
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "contractTerms": {
            "performanceTerms": "The University's particular requirement will be set out in the Invitation to Tender and SQ documentation.",
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 3,
                "periodRationale": "n/a"
            }
        },
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2022-04-04T12:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2022-04-18T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 120
            }
        },
        "hasRecurrence": true,
        "recurrence": {
            "description": "4 years"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-35329",
            "name": "Coventry University",
            "identifier": {
                "legalName": "Coventry University"
            },
            "address": {
                "streetAddress": "Priory Street",
                "locality": "Coventry",
                "region": "UKG33",
                "postalCode": "CV1 5FB",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Shannon Millard",
                "email": "Procurement@coventry.ac.uk",
                "url": "https://in-tendhost.co.uk/coventryuniversity"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.coventry.ac.uk/",
                "buyerProfile": "https://www.coventry.ac.uk/the-university/financial-information/procurement/",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-30372",
            "name": "Legal Department",
            "identifier": {
                "legalName": "Legal Department"
            },
            "address": {
                "locality": "Coventry",
                "postalCode": "CV1 5FB",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ],
            "details": {
                "url": "https://www.coventry.ac.uk/the-university/financial-information/procurement/"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-35329",
        "name": "Coventry University"
    },
    "language": "en"
}