{
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    "id": "ocds-h6vhtk-031e8c-2022-03-07T10:32:10Z",
    "date": "2022-03-07T10:32:10Z",
    "ocid": "ocds-h6vhtk-031e8c",
    "initiationType": "tender",
    "tender": {
        "id": "DN594792",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "(NU/1589-48) Digital Media Production Support",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising. The supplier will need to be able to work across channels: * independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches * provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign) It is expected the value of each campaign request will be between PS5,000 and PS100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period. The supplier may also be required to source and secure conference and award sponsorship opportunities. The supplier specifically is required to have the ability to provide the following services and experience: * Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment * Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector * Knowledge and experience booking campaigns * understanding of key award ceremonies for the Higher Education industry * Experience securing award ceremony and/or conference sponsorship opportunities * Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance * Provide full campaign reporting and optimisation as well as a breakdown on hours worked * Provide support on creative optimisation and testing inclusive of campaign costs * Provide regular insight into industry best practice, trends and future placement opportunities * ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house * Provide a single Account Manager for all campaigns * Ensure appropriate non-disclosure agreements are in place",
        "lots": [
            {
                "id": "1",
                "description": "We are seeking to appoint a supplier to provide flexible media buying and copy writing support for both digital, out of home and print advertising. The supplier will need to be able to work across channels: * independently on stand-alone campaign briefs, from single objective campaigns to full funnel approaches * provide capacity support for existing campaigns ran by the internal paid media team (eg booking pre-determined 3rd party placements to compliment a wider campaign or managing the international element of a full recruitment cycle paid search campaign) It is expected the value of each campaign request will be between PS5,000 and PS100,000 inclusive of all taxes and agency fees. It is estimated there will be at least 6 campaign requests within the contract period. The supplier may also be required to source and secure conference and award sponsorship opportunities. The supplier specifically is required to have the ability to provide the following services and experience: * Knowledge and experience of booking multi-channel media campaigns for UK and international undergraduate and postgraduate recruitment * Knowledge and experience booking international multi-channel media campaigns for brand awareness and research excellence promotion, specifically within the Higher Education sector * Knowledge and experience booking campaigns * understanding of key award ceremonies for the Higher Education industry * Experience securing award ceremony and/or conference sponsorship opportunities * Provide detailed campaign attribution and KPI measurements for all managed campaigns as well as forecast performance * Provide full campaign reporting and optimisation as well as a breakdown on hours worked * Provide support on creative optimisation and testing inclusive of campaign costs * Provide regular insight into industry best practice, trends and future placement opportunities * ability to export campaign data and builds at the end of campaigns, or transfer ownership of accounts, where supported by platforms, back in house * Provide a single Account Manager for all campaigns * Ensure appropriate non-disclosure agreements are in place",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Ability to meet the Timeline",
                            "type": "quality",
                            "description": "P/F"
                        },
                        {
                            "name": "Ability to meet the Requirements",
                            "type": "quality",
                            "description": "P/F"
                        },
                        {
                            "name": "Quality - Ability to meet the Requirements",
                            "type": "quality",
                            "description": "50"
                        },
                        {
                            "name": "Management Fees and Taxes",
                            "type": "cost",
                            "description": "50"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
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        ],
        "items": [
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                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72210000",
                        "description": "Programming services of packaged software products"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48480000",
                        "description": "Sales, marketing and business intelligence software package"
                    },
                    {
                        "scheme": "CPV",
                        "id": "48481000",
                        "description": "Sales or marketing software package"
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                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "72212481",
                        "description": "Sales or marketing software development services"
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                    {
                        "scheme": "CPV",
                        "id": "72212480",
                        "description": "Sales, marketing and business intelligence software development services"
                    }
                ],
                "deliveryAddresses": [
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                        "region": "UK"
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                "relatedLot": "1"
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        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasDynamicPurchasingSystem": true,
            "hasElectronicAuction": true
        },
        "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach."
    },
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            "id": "006131-2022-NU/1589-48-1",
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            "suppliers": [
                {
                    "id": "GB-FTS-46136",
                    "name": "SMRS Ltd"
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            "id": "GB-FTS-12027",
            "name": "Newcastle University",
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                "legalName": "Newcastle University"
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                "streetAddress": "Newcastle University, King's Gate",
                "locality": "Newcastle upon Tyne",
                "region": "UK",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Miss Helen Gayton",
                "email": "helen.gayton@ncl.ac.uk"
            },
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            "details": {
                "url": "https://www.ncl.ac.uk",
                "buyerProfile": "https://www.ncl.ac.uk",
                "classifications": [
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                        "id": "BODY_PUBLIC",
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                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
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        {
            "id": "GB-FTS-46136",
            "name": "SMRS Ltd",
            "identifier": {
                "legalName": "SMRS Ltd"
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            "address": {
                "streetAddress": "3 George Leigh Street",
                "locality": "Manchester",
                "region": "UK",
                "postalCode": "M4 6BD",
                "countryName": "United Kingdom"
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            "id": "GB-FTS-1062",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
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            "address": {
                "locality": "Tyne and Wear",
                "countryName": "United Kingdom"
            },
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            "awardID": "006131-2022-NU/1589-48-1",
            "title": "(NU/1589-48) Digital Media Production Support",
            "status": "active",
            "dateSigned": "2022-02-24T00:00:00Z"
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    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}