{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-032687-2022-08-30T13:44:14+01:00",
    "date": "2022-08-30T13:44:14+01:00",
    "ocid": "ocds-h6vhtk-032687",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-032687",
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Appointment of Strategic Creative Agency - HS2 Engineering Communication",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Hi-level Scope of tender 1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. 2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. 3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). 4. Ongoing creative work to support the wider media plan (delivered through our media agency). 5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk 6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.",
        "lots": [
            {
                "id": "1",
                "description": "Hi-level Scope of tender 1. The project will cover the development (on-going), production and delivery of the West Coast Upgrades communications strategy. 2. This should also include account and project management, strategic development, creative development, social media management and bespoke website development and maintenance. 3. Campaigns will require a flexible approach to engineering comms projects, defining comms categories and identifying channels for maximum impact (that will optimise impact of the existing West Coast Upgrades brand style). 4. Ongoing creative work to support the wider media plan (delivered through our media agency). 5. Ongoing maintenance and support, including user stats, for the bespoke website and app and its new end to end journey planner functionality. The website is: westcoastupgrades.co.uk 6. Measurement - working with our internal Insight team and external stakeholders, such as Transport Focus etc., to review and improve communications, based on research, throughout the contract period.",
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "This contract will be awarded as a two-year contract from 1st Sep 2022 to 31st August 2024, with the option to extend up to a two-year period taking the contract to 31st August 2026."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "http://redirect.transaxions.com/events/9e3I3",
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "tenderPeriod": {
            "endDate": "2022-04-24T16:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "hasRecurrence": false,
        "amendments": [
            {
                "id": "1",
                "description": "Dear Tenderer, We are writing to update you on this tender process (OJEU Notice Reference No. 2022/S 000-008173). Unfortunately, AWC has taken the decision not to award a contract as a result of this procurement, has accordingly cancelled the procurement process. We appreciate that the above decision will come as a disappointment and we would like to thank you for the time and effort you put into submitting your ITT responses."
            }
        ]
    },
    "parties": [
        {
            "id": "GB-FTS-35203",
            "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
            "identifier": {
                "legalName": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
                "noIdentifierRationale": "notOnAnyRegister"
            },
            "address": {
                "streetAddress": "8th Floor, The Point, 37 North Wharf Road",
                "locality": "London",
                "region": "UK",
                "postalCode": "W2 1AF",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Ruchiie Sehdev",
                "telephone": "+44 7773732843",
                "email": "ruchiie.sehdev@avantiwestcoast.co.uk",
                "url": "http://redirect.transaxions.com/events/9e3I3"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.avantiwestcoast.co.uk/",
                "classifications": [
                    {
                        "scheme": "TED_CE_ACTIVITY",
                        "id": "RAILWAY_SERVICES",
                        "description": "Railway services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-41335",
            "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED",
            "identifier": {
                "legalName": "FIRST TRENITALIA WEST COAST RAIL LIMITED"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-35203",
        "name": "FIRST TRENITALIA WEST COAST RAIL LIMITED"
    },
    "language": "en"
}