{ "tag": [ "compiled" ], "id": "ocds-h6vhtk-0328e3-2022-05-05T08:48:53+01:00", "date": "2022-05-05T08:48:53+01:00", "ocid": "ocds-h6vhtk-0328e3", "initiationType": "tender", "tender": { "id": "2021-547", "legalBasis": { "id": "32014L0024", "scheme": "CELEX" }, "title": "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork", "status": "active", "classification": { "scheme": "CPV", "id": "79342000", "description": "Marketing services" }, "mainProcurementCategory": "services", "description": "Alteration to closing date: Now 16th May at midday, changed from 5th May 2022. AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is PS70,000 per annum, a possible PS210,000 if all extensions are taken up, exclusive of VAT", "value": { "amount": 210000, "currency": "GBP" }, "lots": [ { "id": "1", "description": "AHDB are looking to appoint a Marketing partner to help us to: * Maximise and track engagement with AHDB's core target audience on social media * Encourage this target audience to make contact with AHDB for information and track their interaction with on social media * Increase and track participation to our events * Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract will be for 1 year with the option to extend 1+1", "value": { "amount": 210000, "currency": "GBP" }, "contractPeriod": { "startDate": "2022-07-01T00:00:00+01:00", "endDate": "2025-06-30T23:59:59+01:00" }, "hasRenewal": true, "renewal": { "description": "Initial contract is for 1 year with the option to extend for a further 2 periods of 12 months each" }, "submissionTerms": { "variantPolicy": "allowed" }, "hasOptions": false, "status": "active" } ], "items": [ { "id": "1", "deliveryAddresses": [ { "region": "US" } ], "deliveryLocation": { "description": "United States of America" }, "relatedLot": "1" } ], "submissionMethod": [ "electronicSubmission", "written" ], "submissionMethodDetails": "https://defra.bravosolution.co.uk/", "documents": [ { "id": "economic", "documentType": "economicSelectionCriteria" }, { "id": "technical", "documentType": "technicalSelectionCriteria" } ], "contractTerms": { "performanceTerms": "As mentioned within the specification", "electronicInvoicingPolicy": "allowed", "hasElectronicPayment": true }, "procurementMethod": "open", "procurementMethodDetails": "Open procedure", "coveredBy": [ "GPA" ], "tenderPeriod": { "endDate": "2022-05-05T12:00:00+01:00" }, "submissionTerms": { "languages": [ "en" ], "bidValidityPeriod": { "durationInDays": 180 } }, "awardPeriod": { "startDate": "2022-05-05T13:00:00+01:00" }, "bidOpening": { "date": "2022-05-05T13:00:00+01:00", "address": { "streetAddress": "AHDB HQ Stoneleigh Park Kenilworth Warwickshire" }, "description": "Procurement Manager" }, "hasRecurrence": false, "amendments": [ { "id": "1", "unstructuredChanges": [ { "newValue": { "text": "AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is PS70,000 per annum, a possible PS210,000 if all extensions are taken up, exclusive of VAT AHDB would welcome submissions from UK based agencies, it would be preferable for the agency to have working knowledge or experience of working with US websites for this project" }, "where": { "section": "11", "label": "1.4" } } ], "description": "AHDB recognise the need in the North America region for a digital review and a Social Media marketing strategic approach in line with new goals, ambitions, as well as the business digital transformation aspiration. AHDB require the agency to work closely alongside us to assist with development and implementation around clear KPIs performance responsibilities, reporting and digital support. The Service MEAT: - Our focus is on growing our profile, reach and reputation, building awareness of British high- quality meat in the US market, and driving relevant and engaged traffic to our website www.meattheUKexporters.com. We want to continuously improve how we curate content across our social media channels (Facebook & Instagram, and possibly to consider LinkedIn) to enable effective communication about the breath of our work. The contract is for one year +1+1 Value is PS70,000 per annum, a possible PS210,000 if all extensions are taken up, exclusive of VAT AHDB are now welcoming submissions from UK based agencies, it would be preferable for knowledge and previous workings in the US for this project" }, { "id": "2", "unstructuredChanges": [ { "oldValue": { "date": "2022-05-05T12:00:00+01:00" }, "newValue": { "date": "2022-05-16T12:00:00+01:00" }, "where": { "section": "IV", "label": "IV.2.2" } } ] } ] }, "parties": [ { "id": "GB-FTS-45876", "name": "AHDB", "identifier": { "legalName": "AHDB" }, "address": { "streetAddress": "Stoneleigh Park", "locality": "Kenilworth", "region": "UKG13", "postalCode": "CV8 2LG", "countryName": "United Kingdom" }, "contactPoint": { "telephone": "+44 2476478600", "email": "procurement@ahdb.org.uk", "url": "https://defra.bravosolution.co.uk/", "name": "Sarah Waters" }, "roles": [ "buyer" ], "details": { "url": "https://ahdb.org.uk/", "buyerProfile": "https://defra.bravosolution.co.uk/", "classifications": [ { "scheme": "TED_CA_TYPE", "id": "BODY_PUBLIC", "description": "Body governed by public law" }, { "scheme": "COFOG", "description": "Agriculture and Horticulture" } ] } }, { "id": "GB-FTS-45878", "name": "AHDB", "identifier": { "legalName": "AHDB" }, "address": { "streetAddress": "Stoneleigh Park", "locality": "Kenilworth, Warwickshire", "postalCode": "CV8 2LG", "countryName": "United Kingdom" }, "contactPoint": { "email": "procurement@ahdb.org.uk" }, "roles": [ "reviewBody" ] }, { "id": "GB-FTS-4830", "name": "AHDB", "identifier": { "legalName": "AHDB" }, "address": { "streetAddress": "Stoneleigh Park", "locality": "Kenilworth", "region": "UKG13", "postalCode": "CV8 2LZ", "countryName": "United Kingdom" }, "contactPoint": { "name": "Sarah Waters", "telephone": "+44 2476478600", "email": "sarah.waters@ahdb.org.uk" }, "roles": [ "buyer" ], "details": { "url": "https://defra.bravosolution.co.uk/", "buyerProfile": "https://defra.bravosolution.co.uk/" } } ], "buyer": { "id": "GB-FTS-4830", "name": "AHDB" }, "language": "en" }