{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-034c47-2022-06-29T19:05:11+01:00",
    "date": "2022-06-29T19:05:11+01:00",
    "ocid": "ocds-h6vhtk-034c47",
    "description": "The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Bath:-Marketing-management-consultancy-services./5U9NR7F6Q5 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/5U9NR7F6Q5 GO Reference: GO-2022629-PRO-20521477",
    "initiationType": "tender",
    "tender": {
        "id": "CS020-Mrl",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital Marketing & Digital Marketing Framework",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79413000",
            "description": "Marketing management consultancy services"
        },
        "mainProcurementCategory": "services",
        "description": "The purpose of this Framework Agreement is to provide BSU with a new, open and transparent approach for media buying & Digital, Data & Insight Services, with the Agency providing the best possible outcomes for marketing/advertising campaigns whilst providing value.",
        "value": {
            "amount": 2200000,
            "currency": "GBP"
        },
        "lots": [
            {
                "id": "1",
                "title": "Media buying",
                "description": "The Agency will execute media plans to purchase media space regionally, nationally and internationally across a range of different channels and platforms to reach all audiences as required. Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5U9NR7F6Q5",
                "value": {
                    "amount": 1200000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "6 Months before the framework end"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            },
            {
                "id": "2",
                "title": "Lot 2 - Digital, Data & Insight Services",
                "description": "The Agency will obtain UCAS and similar data and offer BSU review sessions to deliver analysis throughout the cycle at key points. This shall provide BSU with Digital, Data & Insight Services. The tenderer shall offer specialist strategic support and will be accountable overall for the joint work plan and service delivery.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Quality",
                            "type": "quality",
                            "description": "70"
                        },
                        {
                            "name": "Price",
                            "type": "cost",
                            "description": "30"
                        }
                    ]
                },
                "value": {
                    "amount": 12000000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "durationInDays": 1440
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "6 Months before the end of the existing Framework"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": false,
                "status": "active"
            }
        ],
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKK"
                    }
                ],
                "deliveryLocation": {
                    "description": "SOUTH WEST (ENGLAND)"
                },
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342000",
                        "description": "Marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79342100",
                        "description": "Direct marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKK"
                    }
                ],
                "deliveryLocation": {
                    "description": "SOUTH WEST (ENGLAND)"
                },
                "relatedLot": "2"
            }
        ],
        "submissionMethod": [
            "written"
        ],
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasFrameworkAgreement": true
        },
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2022-08-05T14:00:00+01:00"
        },
        "secondStage": {
            "invitationDate": "2022-08-12T00:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "hasRecurrence": true,
        "contractTerms": {
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "recurrence": {
            "description": "6 Month before the end of this framework"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-57013",
            "name": "Bath Spa University",
            "identifier": {
                "legalName": "Bath Spa University",
                "id": "United Kingdom"
            },
            "address": {
                "streetAddress": "Newton Park,",
                "locality": "Bath",
                "region": "UKK12",
                "postalCode": "BA2 9BN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement",
                "telephone": "+44 1225875338",
                "email": "procurement@bathsp.ac.uk",
                "url": "https://www.delta-esourcing.com/delta/project/buyer/editContractNotice.html?id=701835932&type=ContractNotice"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.bathspa.ac.uk",
                "buyerProfile": "http://www.bathspa.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-57014",
            "name": "CEDR Model Mediation Procedure",
            "identifier": {
                "legalName": "CEDR Model Mediation Procedure"
            },
            "address": {
                "locality": "London",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-57013",
        "name": "Bath Spa University"
    },
    "language": "en"
}